Embark on a Taste Journey With Ardmore(R) Single Malt Scotch Whisky and the World's Leading Spirits Authorities
With Launch of Innovative "Taste Journey," Scotch Fans Can Transform Personal Tasting Notes Into 3-D Flavor Spectrum
| Source: Beam Global Spirits & Wine
DEERFIELD, IL--(Marketwire - November 18, 2009) - Ardmore® Traditional Cask revolutionizes
the classic art of whisky tasting into a cutting-edge online experience
with the debut of the Ardmore Taste Journey. Launching this fall on
www.ArdmoreWhisky.com, the Ardmore Taste
Journey invites whisky enthusiasts across the country to transform
their personal tasting notes into a 3-D flavor spectrum that charts their
individual whisky experience. Whisky enthusiasts can track their journey
while instantly comparing preferences with the nation's leading spirits
authorities and identifying like-minded explorers.
"Tasting single malt whisky is a personal experience," said Simon Brooking,
Scotch Malt Master Ambassador. "Whether you're a longtime Scotch
aficionado or just a spirits explorer, the Ardmore Taste Journey celebrates
individuals' personal experiences and invites whisky enthusiasts to track
their tasting journey through the world of Scottish malts, starting with
Ardmore -- the only Highland malt whisky to be 100 percent peated since its
inception in 1898."
Beginning with Ardmore Traditional Cask, whisky enthusiasts are invited to
embark on the journey this fall at www.ArdmoreWhisky.com. Tasting notes
ranging from fruity to floral and rich to light will be translated into a
3-D flavor spectrum allowing participants' to instantly chart their
experience and compare their journeys with other whisky enthusiasts.
Responses will be cross-referenced with other whisky lovers, allowing
participants to connect with
like-minded aficionados and compare their tastes with noted spirits experts
including:
-- Christopher Null, Drinkhacker.com
-- Noah Rothbaum, Liquor.com
-- Cheri Loughlin, The
Intoxicologist
-- Jack Robertiello, Drinks
Ink
-- Mark Gillespie, WhiskyCast
-- Jeffrey Karlovitch, Whisky
Life
"Tasting a complex spirit like Scotch whisky can be intimidating," said
Brooking. "We've learned that some spirits enthusiasts want to emerge from
the entry-level Scotches, but they lack the guidance to do so confidently.
The Ardmore Taste Journey application is like a personal tutor, showcasing
the wide spectrum of tastes and experiences."
Crafted from the only Highland distillery that consistently peats its
barley, Ardmore weaves bold, smoky flavor notes historically associated
with Islay malts into the rich Highland malt experience. The full-bodied
smoothness of Ardmore can be appreciated best at a bottling strength of 92
proof, but also is enjoyed with water or over ice. The finish is full,
succulent and long. Priced at approximately $45-50 per 750ml bottle
(varies by market) Ardmore Traditional Cask is a luxury spirit for those
who appreciate the qualities of extraordinary whisky. For another step in
the Taste Journey, enthusiasts also may enjoy Ardmore 30 Year Old (SRP:
$449.99).
About The Experts:
Noah Rothbaum: Noah Rothbaum is the Editor in Chief of www.liquor.com, a
new Web site and daily email providing an expert guide to all things
spirits and cocktails related. He is also the author of The Business of
Spirits: How Savvy Marketers, Innovative Distillers and Entrepreneurs
Changed How We Drink.
Cheri Loughlin: Cheri Loughlin, a.k.a. The Intoxicologist, has always had a
deep thirst for knowledge, love of writing and in the past several years
intense desire to learn about the craft of cocktailing. The goal of The
Intoxicologist is to discover the unique qualities of spirits and create
cocktails that make the spirits memorable. Cheri writes as The
Intoxicologist at www.intoxicologist.net.
Christopher Null: Christopher Null has written regularly about wine and
spirits since 2003. He now runs the popular spirits blog
www.drinkhacker.com which he founded in 2007.
Jack Robertiello: Jack Robertiello has worked with or written about
beverages, food and restaurants for most of his adult life. A frequent
speaker at conferences and meetings and a judge in many spirits
competitions, he also is the author of "Mangia: The Best Italian Food In
NYC." Jack has written for dozens of publications in his search for the
finest beer, wine, spirits and cocktails in the world, a quest for the
best. Jack writes at Drinks Ink at www.drinksink.blogspot.com.
Mark Gillespie: Mark Gillespie started WhiskyCast in 2005 as part of his
own education in whisky. A long-time broadcast journalist, Mark's weekly
Podcast is now heard by whisky lovers in more than 100 countries, nearly
every whisky-consuming nation. Mark is the host and producer of WhiskyCast
at www.whiskycast.com.
Jeffrey Karlovitch: Entrepreneur Jeffrey Karlovitch started Whisky Life
Magazine in 2007. As a techie by trade, Jeff used his broad technology
skills and his passion for whisky and life to bring his project to reality.
Whisky Life Magazine is the first whisky magazine to focus on the finest
lifestyle, whisky, wine, cigars and other spirits. In the growing need for
a publication that spoke to the 25-45 demographic the Whisky Life Magazine
was born while utilizing one of the Internet's most popular consumer whisky
sites in the world -- Whisky Guild. Jeffrey writes for Whisky Life at
www.thewhiskylife.com.
About Beam Global Spirits & Wine
Inspiring conversations around the world, Beam Global Spirits & Wine, Inc.
is building brands people want to talk about. Consumers from all corners of
the globe call for our brands, including Jim Beam® Bourbon,
Sauza® Tequila, Canadian Club® Whisky, Courvoisier® Cognac, Maker's
Mark® Bourbon, Laphroaig® Scotch Whisky, Cruzan® Rum, EFFEN® Vodka,
Larios® Gin, Whisky DYC®, Teacher's® Scotch Whisky, DeKuyper®
Cordials and Liqueurs and Knob Creek® Bourbon. Beam Global Spirits & Wine
is part of Fortune Brands, Inc. (NYSE : FO ), a leading consumer brands
company recently named one of the World's Most Admired Companies by Fortune
magazine. For more information on Beam Global Spirits & Wine, its brands,
and its commitment to social responsibility, visit www.beamglobal.com and
www.drinksmart.com.
Ardmore® Highland Single Malt Scotch Whisky, 46% - 53.7% Alc./Vol.
©2009 Ardmore Import Company, Deerfield, IL.