Contact Information: Media Contact: Alan Penchansky The Pen Group (305) 529-1944 alan@thepengroup.com
Avanquest Software's Nova Development Releases "Barney(TM): Secret of the Rainbow"
New Release Is the Company's First Barney Title
| Source: Avanquest
CALABASAS, CA--(Marketwire - November 23, 2009) - Nova Development, a consumer software unit of
leading global software developer and publisher Avanquest Software (EPA: AVQ), today announced the release of "Barney™: Secret of the Rainbow."
The new title includes interactive games and activities for preschoolers
starring the iconic preschool character Barney from the Emmy-award winning
kids' TV series. This is the first Barney title developed by Avanquest
under license from HIT Entertainment, one of the world's leading
independent children's entertainment producers and rights owners.
"Through our collaboration with HIT Entertainment, we've created a unique
new title built around one of the world's blockbuster kids' brands," said
Todd Helfstein, president, Nova Development. "There are more than a dozen
interactive learning and entertainment activities, and the minute kids see
Barney on-screen, they start smiling, laughing, and singing along."
Developed by Avanquest's multi-media studio in France, "Barney: Secret of
the Rainbow" builds early learning skills through a series of
fully animated games and activities. Designed for kids 2-5 years old,
children
point-and-click their way through games, workshops and missions to learn
about numbers, shapes and colors and develop language, memory and problem
solving abilities. As preschoolers complete each of the 12 activities,
they unlock a color of the rainbow and restore the rainbow.
Adjustable skill levels allow parents to select the appropriate level for
their child. "Barney: Secret of the Rainbow," which is available as a DVD
containing both Mac and PC versions, also promotes creativity through
music, songs and painting and includes coloring book pages in Barney's
Print Workshop.
"We are delighted to be partnering with Nova Development and Avanquest on
developing new Barney software that teaches and entertains," said Gary
Krakower, Senior Vice President, U.S. Licensing and Live Events, HIT
Entertainment. "Kids and their parents will enjoy this new title that
captures the spirit of Barney and offers high-value new features and
engaging activities."
"Barney: Secret of the Rainbow" retails for $19.99 and is available through
most major retailers and online, including through the company's site at
www.novadevelopment.com
About HIT Entertainment
HIT Entertainment, owned by private equity investment group Apax Partners,
is one of the world's leading independent children's entertainment
producers and rights-owners. HIT's portfolio includes properties, such as
Barney™, Bob the Builder™, Thomas & Friends™, Pingu™, Fireman
Sam™, Angelina Ballerina™ and Rainbow Magic™. HIT represents
Chapman Entertainment's Fifi and the Flowertots™ and Roary the Racing
Car™ in North America and Japan, as well as Wallace & Gromit™, Shaun
the Sheep™, Timmy Time™ and Aardman Classics from Aardman Animations.
HIT also acts as representative for The Wiggles® in the UK. Launched in
1989, HIT's lines of business span television and video production, content
distribution, publishing, consumer products licensing and live events and
has operations in the UK, US, Canada, Hong Kong and Japan. HIT is a
part-owner of US-based preschool channel, PBS KIDS Sprout(SM), and
international preschool channel JimJam, (outside of the US, UK and China).
For more information, visit www.hitentertainment.com.
About Nova Development
Based in Southern California and founded in 1984, Nova Development is a
market leader in consumer software for both Windows and Macintosh
platforms. Nova Development is the retail publisher of best-selling
software for desktop publishing, print creativity and many other purposes,
as well as educational titles both for both children and adults. Nova
Development was acquired by Avanquest Software in 2007. For more
information, please visit http://www.novadevelopment.com/ and
http://www.avanquest.com.
About Avanquest Software
Avanquest Software (EPA: AVQ) is one of the world's leading software
developers and publishers, with operations on three continents and
marketing through Retail, Corporate, OEM and Direct-to-Consumer channels.
Avanquest's presence in North America, consisting of Avanquest Software USA
and Avanquest North America (which includes the Nova Development division),
places it among the top ten retail software publishers in the United
States. With more than 100 software titles, the combined companies offer
one of the largest and most diversified product portfolios in the software
industry, available at more than 10,000 North American retail locations, on
the Web, and through OEM partnerships. Additional information is at
http://about.avanquest.com