BOSTON, MA--(Marketwire - December 1, 2009) - Fluent Mobile, a mobile content organization and
delivery company, today debuted premium features available via
in-app-purchase for Fluent News (
http://www.itunes.com/app/FluentNews). The
new premium features enable news readers to create their own personalized
mobile newspaper by filtering out unwanted news sources and "promoting"
their favorites to greater prominence. Additionally, they can create
unlimited custom news sections on any topic, and eliminate banner ads in
section lists.
"We saw an overwhelmingly positive response from consumers and industry
leaders to the first version of Fluent News back in June," said Micah
Adler, Fluent Mobile's CEO and founder. "We know that news consumption is
inherently personal and varies by individual. Fluent News empowers readers
to hone in on what's news to them using the fastest, most convenient app
for reading news from multiple sources on the iPhone. We're essentially
letting people build their own custom mobile newspaper by defining their
own sections and favorite news sources."
With today's release, Fluent News readers can create their own personal
mobile newspapers by selecting "favorite" news sources. This will bring
those news outlets to greater prominence throughout Fluent News' 13
sections. Fluent News' content relevancy algorithms will still organize and
prioritize the most important stories, but preference will be given to each
reader's favorite outlets. Conversely, users can hide news outlets that are
of less interest. Users without premium access get limited use of this
feature; they can promote one source and disable one source.
Fluent News also lets users personalize the news by creating their own
custom sections. For example, lots of people are interested in staying
up-to-date on the H1N1 flu pandemic. Fluent News includes stories on H1N1
in the health section, but a reader can easily conduct a keyword search on
"H1N1" and save it as a custom section. This new H1N1 section will be
updated with the most recent news as quickly and with the same frequency as
the other Fluent News sections.
Fluent News junkies will continue to enjoy existing features free-of-charge
including the ability to search for current and past news articles, article
sharing through Twitter, Facebook and in-app email and offline access to
the news. Users will also have the ability to create a limited number of
custom sections for free. This release of Fluent News also includes the
following:
-- Top news sources including The New York Times, Wall Street Journal,
USA Today, The Washington Post, CNN, FOX News, BBC, ESPN, TMZ, and dozens
more.
-- Intelligent grouping of similar articles for uncluttered browsing with
one-click access to additional coverage on any single story.
-- A save article function that lets users save and then instantly access
articles at any time.
-- Complete articles displayed without load-time delays, text pinching or
leaving the application.
-- Full screen option, which hides everything but the article for full
screen viewing.
-- Landscape mode.
-- Performance enhancements for an even faster experience.
The new version of Fluent News is available free of charge for iPhone and
iPod touch users at
http://www.itunes.com/app/FluentNews. To learn more
about Fluent News for the iPhone and iPod Touch, a quick demo video is
available at
http://www.fluentmobile.com/demo.html.
About Fluent Mobile
Fluent Mobile, a pioneer in mobile content organization and delivery,
develops applications that bring the speed, reliability and convenience of
desktop Web browsing to handheld devices. By applying proprietary content
relevancy and delivery algorithms developed by a team of internationally
recognized experts in algorithms, information theory and communication
protocols, Fluent Mobile's products redefine expectations for mobile
applications. The company's mobile application, Fluent News, delivers
stories from the most trusted sources across the Web in one, intuitive and
up-to-the-minute mobile newspaper. It was selected as the "App of the Week"
by The New York Times and CNET News. Founded in late 2008, Fluent Mobile is
headquartered in Boston, Mass. For more information about the company,
visit
www.fluentmobile.com, the official blog at blog.fluentmobile.com or
follow @fluentmobile on Twitter. To stay up-to-date on news using any
mobile device, follow @fluentnews on Twitter.
Contact Information: Contacts:
Tim Inthirakoth
InkHouse (for Fluent Mobile)
781-916-9090 x805
fluentmobilepr@inkhouse.net