Contact Information: For more information, contact: Julie Redard Sterling Commerce (978) 513-6386 Julie_Redard@stercomm.com Jamie Leicht Fleishman-Hillard (619) 237-7711 jamiemarie.leicht@fleishman.com
Communications and Media Companies Use Sterling Multi-Channel Selling to Improve Customer Service and Increase Revenue
Cengage Learning and RCN Differentiate From Competitors by Embracing New Business Models That Enhance the Customer Experience
| Source: Sterling Commerce
COLUMBUS, OH--(Marketwire - December 8, 2009) - Faced with increased competition and demand
from consumers for new value-added services, communications and media companies are turning to
e-commerce solutions and software that will improve the selling process to
gain a competitive advantage. Sterling Commerce, an AT&T Inc
(NYSE : T ) company, today announced that several companies in these
industries, including Cengage Learning and RCN, are using Sterling Multi-Channel Selling (MCS) to address these
challenges.
"As companies throughout the communications and media industries look for
new business models that will help them transform their relationship with
customers, they are finding offer management, selling, and ordering capabilities as key to
enabling the rapid and efficient implementation of new business and
offerings," said John Konczal, global industry executive, communications
and media for Sterling Commerce. "Coming out of an economic downturn,
these companies also will need to embrace digital content and related
value-added services in order to differentiate their offerings, and this
will drive in additional changes in their business models."
The introduction and support of digital products and services will be a top
enterprise strategy for increasing average revenue per customer and
customer lifetime value. To support this strategy, Sterling MCS provides
highly efficient central product and offer catalog capabilities with a
distinct focus on quickly and cost effectively implementing new products,
services, and offers across all sales channels.
RCN, a broadband services provider delivering triple play data, video, and
voice bundles to residential and business customers, uses Sterling MCS to
provide a Web channel for its customers to search and discover offers,
check availability, obtain real-time quotes, and configure, modify, or
complete an order.
"With Sterling Commerce, we are able to offer a simple, consistent
purchasing process for our customers across channels while quickly and
efficiently completing the sale internally," said Edie Ashton, vice
president of IT at RCN. "Sterling MCS provides robust catalog and offer management
capabilities that simplify the process of offering bundled services,
enabling us to continue to innovate in how we deliver value-added services
to our customers." Sterling MCS, part of Sterling Selling and Fulfillment Suite, allows companies to
create a consistent, unified buying experience across all sales channels --
web, store, call center, and field sales. It provides a unique and
compelling customer sales and ordering experience that helps increase the
revenue per sale while reducing the time and cost to complete the sale.
Sterling Selling and Fulfillment Suite is a collaborative supply chain
solution for managing the entire inquiry-to-cash process, including order
capture/management, warehouse and transportation management, and supply
chain visibility.
About Sterling Commerce
Sterling Commerce, an AT&T Inc (NYSE : T ) company, helps companies optimize
and transform their Business Collaboration Network to
accelerate revenues and reduce costs. More than 30,000 customers worldwide
use Sterling Commerce
applications and integration solutions to connect, communicate and collaborate
inside and outside their enterprise. Headquartered in Columbus, Ohio,
Sterling Commerce has offices in 24 countries. More information can be
found at www.sterlingcommerce.com.