Element 21 Increases Its Consumer Technology Awareness Campaign Through Social Media Channels


TORONTO, Dec. 22, 2009 (GLOBE NEWSWIRE) -- Element 21 Golf Company (OTCBB:ETGF), the leader in applications of high tech materials in the sports industry including advanced Scandium Alloy golf products and biofiber fishing equipment, announced today that it is executing an ongoing social media campaign to allow fans and consumers to actively follow and interact with the brand on the Carrot Stix(TM) YouTube page (http://www.youtube.com/user/e21CarrotStix) and Facebook Fan page (http://www.facebook.com/group.php?gid=84307283547&ref=ts).

Utilizing a Carrot Stix(TM) YouTube page and Facebook Fan page, Element 21 is able to reach consumers around the globe. On the YouTube page, existing videos and commercials can be viewed and embedded by bloggers into their web sites. New videos are added regularly as new Element 21 products enter the marketplace.

Facebook, which recently exceeded 300 million Global users, is home to the Carrot Stix Fan Page. Fans from all over the world are actively sharing stories, pictures and videos of their own great experiences with their Carrot Stix.

YouTube Page: http://www.youtube.com/user/e21CarrotStix

Facebook Fan Page: http://www.facebook.com/group.php?gid=84307283547&ref=ts

"Being a sponsor of the ESPN College Bass Tournament Series, we have over 2,500 college anglers for whom social media channels have become the key communication tool. We are tapping into the new generation of fishing professionals to grow with Element 21's advanced technologies and provide discussion tools to spread the message of the award winning products Element 21 has to offer," said Dr. N. Hearn, President and CEO of Element 21.

About Element 21

Element 21's premier products are golf clubs (www.e21golf.com) and fishing poles made out of Scandium and biofiber materials, which are lighter and stronger than Titanium, Graphite and Steel. Element 21's golf clubs have been used by renowned golf pros, such as the winner of the FedEx Cup in 2008.

Element 21 has developed award winning fishing products (www.e21fishing.com). Element 21's Carrot Stix(TM) represents the latest in cutting-edge technology, using a newly developed proprietary method of integrating nano level cellulose bio-fibers into the rod. The fishing products recently were recognized as the "BEST OF SHOW" in the 2007 and 2008 ICAST shows, the world's largest sports fishing show.

Forward-Looking Statements

Certain statements in this press release may constitute "forward looking statements" that involve risks and uncertainties. These include statements about our expectations, plans, objectives, assumptions or future events. You should not place undue reliance on these forward-looking statements. Information concerning factors that could cause our actual results to differ materially from these forward-looking statements can be found in our periodic reports filed with the Securities and Exchange Commission. We undertake no obligation to publicly release revisions to these forward-looking statements to reflect future events or circumstances or reflect the occurrence of unanticipated events.



            

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