CONSUMER PREFERENCE
SHARE
Store Dec. 2008 Dec. 2009 +/- CEI*
Walmart 17.0% 20.6% 3.7 121.63
Best Buy 29.8% 33.1% 3.3 110.96
Amazon 2.3% 3.6% 1.4 159.12
Target 2.1% 2.8% 0.6 129.57
Sears 1.6% 2.0% 0.4 124.58
*CEI measures growth in share of consumer preference year over year. An
index of 100 is flat, while an index of 105 indicates 5% growth.
Source: BIGresearch Retail Ratings Report, Dec 09
Best Buy is #1 for electronics purchases among shoppers who report a
household income of less than $50,000, with 29.5% shopping there most
often. However, #2 Walmart follows closely behind (28.4% shop there most)
and the two appear to be growing at a similar rate of speed with CEI
ratings of 118.54 and 116.51, respectively.
When it comes to shoppers who report an income of greater than $50,000,
Best Buy is also ahead of the pack with 41.4% shopping there most often and
a CEI of 107.98. Walmart is its closest rival with 13.5% shopping there
most for electronic purchases (CEI=115.99). Although its overall share is
small (5.3%), Amazon's appeal among this group has grown 96%
year-over-year.
For an excerpt from the December Retail Ratings Report:
http://info.bigresearch.com/.
BIGresearch's Retail Ratings Reports (RRR) are available monthly for 12
major merchandise categories. They are developed from BIGresearch's monthly
Consumer Intentions & Actions (CIA) Survey of over 8,000 online interviews.
About BIGresearch
BIGresearch® is a consumer intelligence firm providing analysis of
behavior in areas of products and services, retail, financial services,
automotive and media. BIGresearch conducts the monthly Consumer Intentions
and Actions Survey® (CIA™) of 8,000+ respondents and the semi-annual
Simultaneous Media Usage® Survey (SIMM®) of 15,000+ respondents. More
information is available at http://www.bigresearch.com
Contact Information: Contact: Chrissy Wissinger BIGresearch (614) 846-0146