Eniro enhances the efficiency of its Swedish sales unit

Eniro enhances the efficiency of its Swedish sales unit

Eniro is concentrating advertising sales for the Swedish Yellow Pages (Gula
Sidorna) and eniro.se in Sweden into one sales organization to strengthen
customer relations and enhance efficiency. In conjunction with this, a surplus
of about 60 employees will occur. 

In accordance with the strategy of transforming Eniro from print dependency to
online opportunity, the company's offering and product mix are changing. As part
of this change process, Eniro is discontinuing the use of two sales teams in
Sweden and, as of February, will operate on the basis of a joint sales team for
the directory Gula Sidorna and eniro.se. The sales unit for these brands will
sell combined packages that encompass all of Eniro's distribution channels and
focus on selling searchability, visibility and leads. 

“The new sales concept is entirely in line with the development in progress at
Eniro and we are convinced that this will lead to enhanced customer relations,
more motivated sales representatives and more efficient sales,” says Peter
Kusendahl, Senior Vice President Sales.

The efficiency enhancements resulting from the merger mean that the offices in
Jönköping and Borås will be discontinued and that a surplus of about 60
employees will occur. The negotiations with personnel organizations have been
conducted and concluded.

For more information: 

Peter Kusendahl, SVP Sales, mobile +46 70 322 30 33
Åsa Wallenberg, Head of  Investor Relations, +46 8 55 33 10 66, mobile +46 70
361 34 09

www.eniro.com


Eniro is the leading directory and search company in the Nordic media market.
Eniro's search database connects sellers to buyers and makes it easy to find
people using Online, Voice and Offline Media channels. Eniro has operations in
Sweden, Norway, Finland, Denmark and Poland.

Eniro is listed on the Stockholm Stock Exchange and has some 5,000 employees. In
2008, revenues amounted to SEK 6,645 M, with EBITDA SEK 2,064 M