Contact Information: For more information, please contact: Kevin Miller SalesFUSION 484-252-9340
SalesFUSION Announces Marketing Partnership With CSG|PR
| Source: CSG | PR
ATLANTA, GA--(Marketwire - January 22, 2010) - SalesFUSION™ (www.SalesFusion.com), the
maker of SalesFUSION 360, an integrated sales and marketing demand
generation platform, today announced it has formed a marketing referral
partnership with CSG|PR (www.CSG-PR.com), a leading full-service public
relations firm serving clients nationwide.
The agreement was designed to provide more integrated marketing/public
relations offerings for both SalesFUSION and CSG|PR clients.
"While public relations is a critical component of a B2B company's
strategy, it can often be one of the more difficult and expensive channels
to implement," said Kevin Miller, EVP Marketing and Sales for SalesFUSION.
"With this CSG|PR partnership, we have a tremendous resource at our
customers' disposal. The professionals at the firm have created a number of
high-value programs that are both efficient and cost effective, and we
believe our clients and our prospective clients will benefit from their
expertise."
Denver-based CSG|PR subscribes to a practice-focused approach, offering
in-depth knowledge and an established network of contacts within the
industries it represents, including financial services, education,
environmental sustainability, consumer products/services, and health and
wellness. The firm creates targeted, measurable traditional and online
public relations and communications campaigns tied directly to the overall
marketing and/or strategic objectives of its client companies.
"In today's world, a properly constructed public relations program can
drive a significant amount of inbound search engine and social media
traffic," says Steven Shapiro, founder and President of CSG|PR, "and it's
crucial for B2B marketers to have the tools in place to track these inbound
leads. SalesFUSION's web forensics product is a perfect complement to what
we do in the PR channel."
SalesFUSION is an on-demand enterprise lead management company committed to
changing the way the world creates and manages leads. The firm recently
launched its 2010 B2B Marketing Experts Webinar series, a program designed
to feature the hottest and most pressing topics in the industry, with some
of the leading consultants and vendors in the space co-presenting the
sessions along with SalesFUSION. More information on the B2B Marketing
Experts Webinar series is available in the SalesFUSION Online Resource
Center.
About SalesFUSION
SalesFUSION 360 provides software that accelerates revenue by connecting
sales and marketing with prospects at the moment they are ready to buy.
This is made possible through the SalesFusion 360™ suite, which
complements Sales Force Automation applications by adding an on-demand
enterprise lead management service. SalesFUSION 360 increases lead
quantity, lead quality, and revenue conversion rates by integrating and
automating the lead management process. For more information, visit
www.salesfusion.com.
About CSG|PR
CSG|PR is an independent public relations agency serving clients in
education/corporate learning, financial services, environmental
sustainability, consumer products, public affairs, and health and wellness.
Headquartered in Denver CO, CSG|PR prides itself on providing clients
nationwide with a suite of services that reflect the firm's commitment to
exceptional service, expertise in the industries it serves, and a focus on
measurable results. For more information, visit www.csg-pr.com.