PALO ALTO, Calif., Jan. 25, 2010 (GLOBE NEWSWIRE) -- MotherApp, a leading cross-platform mobile app developer, is pleased to announce that Rob Moyer has joined MotherApp Inc. as Vice President, General Manager, Americas region. Rob brings extensive channel sales and marketing expertise gained during nearly 20 years of expanding SMB and enterprise markets for companies ranging from start-ups to the Fortune 500.
First on Rob's to-do list is to launch the MotherApp Partner Program, "I came to MotherApp because they are answering one of the big questions that companies face as they develop their mobile applications: How can you cost-effectively develop for incompatible platforms and then continue to maintain and update your apps after you roll them out?"
"We are very happy to be bringing someone with Rob's caliber and depth of experience on board," said MotherApp CEO Ken Law. "This is the beginning of the app economy. We want everybody to app. Today, we have the who's who in the blogosphere on our platform. We are expanding our platform to the B2SMB space, enabling our developer partners to capitalize on this new computing model."
Prior to joining MotherApp, Rob was Director of US Distribution for Microsoft, where he turned around a business in decline into one of Microsoft's strongest channel assets. Before that, Rob held various executive channel positions at companies such as Wyse Technology, Siebel Systems and Ingram Micro.
About MotherApp
MotherApp simplifies mobile app development while maximizing distribution and mobile analytics. The MotherApp Engine enables companies to roll out apps on all major platforms (including iPhone, Android and Blackberry), while only developing once in a specialized HTML. That means faster, cheaper development and much easier maintenance and upgrades, since any changes to the app are made once.
MotherApps' Engine enables developers to create standardized apps very quickly, such as with the BlogEngine (which creates an app in minutes) or to develop fully customized cross-platform applications unique to each customer's needs. With MotherApp, you don't have to make a bet on one platform -- you can have them all and reach your customers whatever platforms they are on.
Our mobile analytics enables the app owners to better understand customer preferences and identify emerging needs leading to higher customer satisfaction.