Contact Information: For more information: Brendan Davis Luthier Society, Inc.
John Royal, CEO of Luthier Society, to Attend DARPA Summit in Washington, D.C.
| Source: Luthier Society, Inc.
LOS ANGELES, CA--(Marketwire - January 26, 2010) - LSI -- John Royal, CEO and Chairman
of digital marketing and social media firm Luthier Society, Inc. (LSI),
along with other Chief Executive Officers from Industry, will join the Defense Advanced Research Projects
Agency (DARPA) to discuss major challenges to our country's national
security, the globalization of resources and its impact on U.S. Industry.
DARPA Director Dr. Regina
E. Dugan will host the Industry Summit in the Nation's capital on
January 26 and 27, 2010.
Luthier Society CEO John Royal notes, "Luthier Society is conversant to
issues surrounding our country's national security as it pertains to the
internet and the ever expanding realm of user-generated content." Over the
past several years, Luthier Society has been developing a software
prototype for a global digital marketplace and online media ad buying
platform called Archimedes (ARC),
which has defense sector applications and is hailed as a truly "disruptive
technology" that will be a congruent building block in Social Media 3.0.
The ARC works by combining internet traffic data with a weighted-value
algorithm, yielding real-time monetary web values. The end result is a
user interface that is displayed in the form of a stock ticker and trading
style platform for licensed users running digital campaigns on the World
Wide Web. The evolution of online metric platforms is a closely watched
topic in social media and is dissected in Luthier Society's white paper on
"Social Media 3.0 and the Future of Viral Marketing."