Contact Information: For More Information: Lindsey Zouein or Lindsey Scott LaunchSquad Phone: 415-625-8555 Email: brightroll(at)launchsquad(dot)com
BrightRoll Surpasses Hulu in Viewership, Making BrightRoll the Largest Aggregator of Premium Video Viewers on the Internet
Video Ad Network Discloses Quantcast Rankings; Provides Upfront and Premium Video Alternative for Brand Advertisers
| Source: BrightRoll
SAN FRANCISCO, CA--(Marketwire - February 3, 2010) - BrightRoll, the leading branded video
advertising network, today announced it is now larger than both Hulu.com
and the Hulu Network in number of monthly unique visitors, according to
measurement firm Quantcast. According to Quantcast, BrightRoll's premium
video network reach has grown to 54.6 million unique viewers per month in
the United States, far surpassing the 31.9 million unique visitors reached
by the Hulu Network, or the 20.8 million unique visitors reached on
Hulu.com.
"Hulu has long been considered a safe choice for advertisers looking to
reach broadcast-quality audiences, yet our advertising customers continue
to seek a more efficient way to reach these audiences at scale and across a
broader spectrum of branded inventory," said Tod Sacerdoti, BrightRoll's
founder and CEO. "Proving our scale, particularly relative to Hulu,
validates our unmatched reach of premium video inventory and makes
BrightRoll an ideal solution for marketers looking to execute large-scale,
brand-safe video campaigns for either long-term, upfront commitments or for
short-flight, tactical objectives."
As an alternative to broadcast and Web upfront buying, BrightRoll offers
advertisers unparalleled reach and access to target consumers across
three-quarters of the Web's top 100 video publishers. The company's network
of high-quality sites serves as the basis for real engagement with
well-defined audiences at a fraction of the cost of television buys.
BrightRoll's measurement tools and innovative advertising programs have
long been helping brands to make the transition from television to online.
Most recently, the company launched its Performance Pricing program, giving advertisers a range
of engagement and performance-based advertising options instead of
defaulting to the standard price-per-impression metric. In May, the company
launched Video Impact, allowing brands to measure the
offline sales impact of the campaigns they run with BrightRoll. The company
has seen tremendous success with global CPG brands like Reckitt Benckiser,
which teamed up with
BrightRoll as part of the company's $20M marketing budget shift from
television to online.
About BrightRoll
BrightRoll is the world's largest and most trusted video advertising
network, having served billions of advertisements since it was founded.
BrightRoll helps major brands and agencies execute "smart video ad
campaigns" across the industry's leading publishers, including
three-fourths of the top 100 online media properties in the United States.
BrightRoll's proprietary campaign execution, inventory management and
advertising delivery technology provide brands and agencies with the reach,
frequency and scalability needed to achieve their campaign goals.
BrightRoll is a privately held, venture-backed company and is headquartered
in San Francisco, California. BrightRoll offers its service at
www.brightroll.com.