GEOSENTRIC OYJ BULLETIN February 10, 2010 at 15:30
Intrinsyc's Destinator Delivers Social Media with GyPSii API
Destinator GPS smartphone application will pioneer integration of mobile social
networking services into turn-by-turn GPS navigation with GyPSii's Open API,
OpenExperience™
Intrinsyc Software International, Inc. (TSX: ICS), a leading provider of
software and navigation solutions for mobile devices, and GyPSii, the
market-leading mobile digital lifestyle application and geo-mobility social
media platform, today announced a partnership to integrate GyPSii's
award-winning social media and contextual advertising/coupon functionality into
the globally acclaimed Destinator navigation application for smartphones. The
combination of the two heralds a first for the mobile navigation segment with
the full integration of social media features into a mobile turn-by-turn
navigation application.
“With social networks becoming so integrated in our lives, we felt that it was
key to combine the GyPSii social media experience with turn-by-turn navigation.
Destinator continues to drive differentiation through innovation, and we feel
the integration of GyPSii into the navigation experience will enhance our
customer's experience and generate additional demand for our application
worldwide,” said Tracy Rees, Chief Executive Officer, Intrinsyc. “With an
established customer base and intuitive user experience, GyPSii is the ideal
partner to bridge the Destinator application into the world of social networking
services.”
Using GyPSii's API, OpenExperience™, Intrinsyc plans to integrate GyPSii
technologies into the next generation of Destinator smartphone applications due
out later this year. GyPSii enhanced Destinator will allow users to connect with
major social networking services with a single sign-on, providing an all-in-one
channel to update friends on what they're doing and where. The integration will
allow users to display contacts from other social networks while in map view -
whether in-vehicle or on-foot. In addition, users will be able to directly route
to any of their social networks contacts and seamlessly share information from
their travels into their social networks.
“We are thrilled to extend the GyPSii OpenExperience API to Intrinsyc and
Destinator, a trusted brand and leader in the navigation business,” said Dan
Harple, Founder and Executive Chairman of GyPSii. “Intrinsyc's choice to build
their app with our Open API, Open Experience™, aligns with the widespread
adoption of OpenExperience™ across major OEMs and carriers. The combination
delivers an app that truly connects your online social media experience with the
Intrinsyc Destinator.”
The Destinator application is available currently on the Android Market and
Windows Mobile Marketplace and through the Destinator NavStore
(www.DestinatorNavStore.com), and is planned for release on the Apple App Store
in the coming weeks.
About Intrinsyc Software International, Inc.
Intrinsyc empowers device makers, mobile operators, and silicon vendors to
deliver compelling, next generation mobile devices faster with higher quality,
and differentiating innovation. We help our customers deliver compelling
products using our unmatched expertise with the leading OS platforms including
Android, Apple, Blackberry, Linux, Symbian, Windows CE and Windows Mobile.
Intrinsyc delivers Destinator, the most feature rich navigation application with
the best integration for leading smartphones, including from OEMs like Motorola
and LG Electronics. Destinator is also available through leading application
stores and Intrinsyc's own navigation store www.destinatornavstore.com .
Intrinsyc is publicly traded (TSX: ICS) and headquartered in Vancouver, Canada,
with offices in China, Israel, Taiwan, U.K. and the United States.
www.intrinsyc.com
About GeoSentric (GyPSii)
GyPSii is the market-leading mobile digital lifestyle application, providing an
integrated social media and contextual advertising platform. GyPSii connects
people, places, communities, content and advertising across networks and
devices, with patented and patent applied-for technologies for the transfer and
publishing of location based information between mobile devices. GyPSii provides
apps and Open API solutions to a wide range of companies, such as Samsung, LG,
RIM, Wind River, Garmin, China Unicom, China Mobile, China Telecom, and others.
GyPSii apps are available on Apple's iPhone, Symbian, Windows Mobile, RIM
Blackberry, Android, Java, MID/Linux, Palm webOS, and accessible via most
well-known mobile app stores. Based in Salo, Finland and Amsterdam, The
Netherlands, GeoSentric operates offices in North America, Europe and Asia
Pacific. GeoSentric is listed on the Nordic Exchange (NASDAQ OMX: GEO1V). For
more information, visit www.gypsii.com © 2010 GeoSentric. All rights reserved.
The GyPSii related marks, images and symbols are the exclusive properties and
trademarks of GeoSentric and/or its business units. All other brands, product
names, company names, trademarks and service marks are the properties of their
respective owners.
Media Contacts:
GyPSii
Alexia da Silva / Laura Bryant
Email: gypsii@ccgrouppr.com
Phone: +44 118 920 7650