Unity Technologies Surpasses 100,000 User Milestone; to Expand Platform Support

SAN FRANCISCO, CA--(Marketwire - February 16, 2010) - Unity Technologies, the provider of the market-leading Unity development platform for 3D interactive content on the Web, PC, Mac, Wii™ and iPhone, announced today that it has surpassed the 100,000 registered user milestone. The opportunities for Unity developers are diverse and endless with the number of viable publishing channels, like Facebook and the App Store, on the rise and users wanting a consistent experience across the Web, desktop, gaming consoles and mobile devices.

To help developers take full advantage of this dynamic market, Unity Technologies will further expand support for its powerful development platform. The company will announce its strategy and new opportunities for Unity users at the upcoming Game Developers Conference (GDC), the world's largest professionals-only game industry event taking place March 9-13, 2010 in San Francisco.

"Reaching an audience is an increasingly complex endeavor, and developers want the option of leveraging a variety of channels and platforms to maximize the potential of their games. Users consume content differently -- it's our job to make sure we give them options that suit their lifestyle," said Marc Andreoli, partner at GameResort, the developers of the popular Unity-based Downhill Bowling® game. "We're very happy that we chose Unity for Downhill Bowling® as it allowed us to take the game from the Web to the App Store in one easy step, immediately extending our reach and giving consumers the chance to play on their computer or iPhone. We plan to leverage this cross-platform deployment even further with the release of Downhill Bowling® 2 later this year."

The Unity platform makes it possible for developers to author content once and deploy everywhere so they can maximize the ROI on their projects and quickly deploy on multiple platforms.

"It's amazing we've reached this milestone so quickly," said David Helgason, CEO of Unity Technologies. "We remain laser focused on pushing the edge in interactive 3D development and expanding usability, power and platform reach so developers can continue to create breakthrough content and take advantage of all the opportunities out there."

To see where people are taking Unity, go to: http://unity3d.com/gallery/game-list/

To get the free feature-packed Unity to create games and interactive visualizations for the Web, PC and Mac or to get a free 30 day evaluation of Unity Pro or Unity iPhone, go to http://unity3d.com/unity/download/.

About GDC

GDC is the essential forum for learning, inspiration and networking for the creators of computer, console, handheld, mobile and online games. GDC attracts more than 17,000 attendees and is the primary forum where programmers, artists, producers, game designers, audio professionals, business decision-makers and others involved in the development of interactive games gather to exchange ideas and shape the future of the industry. For more information, visit www.gdconf.com.

About Unity Technologies

Unity Technologies is revolutionizing the game development industry and was named one of the top five game companies of 2009 after just four years on the market. Today Unity Technologies has more than 100,000 registered users worldwide -- including leading companies like Cartoon Network, Electronic Arts, LEGO and NASA, large and small studios, independent professionals, students and hobbyists -- using the Unity platform to develop high performance interactive 3D content for the Web, mobile and console. Unity Technologies is one of the fastest growing software companies and is aggressively innovating to expand usability, power and platform reach so that it can deliver on its vision of democratizing interactive 3D technology. Unity Technologies is headquartered in San Francisco and has development offices worldwide. For more information, visit www.unity3d.com.

Contact Information: Media Contact: John Yarbrough Waggener Edstrom +1 (415) 547-7021