Key takeaways include: -- Only 2% of the domains (not companies) surveyed showed a significant number of their terms in the top results. -- The 'Accommodation and Food Services' industry was the most visible of industries, yet still only averaged page five in search engine results. -- 25% of their combined targeted paid keywords, totaling a daily spend of $3.4M, ranked in the top 50 natural search results. -- Within the competitive Retail industry, Sears Holdings scored lowest receiving an 'F' on Conductor's search visibility scale, with targeted keywords not appearing in the top 100 search engine results.Conductor's study is the first to systematically track Fortune 500 brands' natural search effectiveness over time. The Q4 study analyzes 6.7 million paid keywords, examines the paid/natural visibility correlation and investigates the effect of more specific 'long tail' searches for these brands. The companies examined were the top 500 public companies included in Fortune magazine's 2009 Fortune 500 annual ranking of America's largest corporations. For more information and a copy of the entire study, please visit: http://www.conductor.com/resource-center/research/natural-search-trends-fortune-500-q4-2009 About Conductor, Inc. Conductor is the leading provider of SEO measurement and optimization technology, empowering enterprise marketers to manage and improve their SEO efforts. Conductor Searchlight is a subscription-based, software as a service (SaaS) platform which enables customers to gather competitive data, prioritize and improve their decision making, and accurately measure the ROI of their SEO efforts. Conductor also offers a range of associated professional services to its over 250 Fortune 500 and Internet Retailer 500 clients, a majority of the leading interactive agencies, and some of the world's most prestigious publications. Based in Manhattan, the company was founded in 2005, and is one of the fastest growing companies in New York.
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