My.Suit and www.mysuitny.com -- the New Way to Buy a Suit -- Open Flagship Store on Men's Row Along New York's Madison Avenue

NEW YORK , NY--(Marketwire - February 17, 2010) - My.Suit and www.mysuitny.com have opened the doors on a new way to buy a men's suit, incorporating tailored, made-to-measure precision and a person's individual sense of style, offering a new experience to a broader range of consumers. Through My.Suit, any man can be measured by a fitter at any of three New York-area My.Suit retail locations, have his measurements stored in a database, and then use My.Suit's Web site or in-store kiosks to create his own suit -- which is then ordered, manufactured and delivered in two weeks' time to his closet, all for a price starting at $495.

My.Suit has consultants ready to help a guy (or his shopping partner) through every step of the measure-design-and-buy process, and the Web site does the same. "Made-to-measure suits and individual style have been married, precisely, and are now available to most anyone," said James Hancock, vice president, sales, My.Suit. "Through My.Suit and www.mysuitny.com, any man who wears a suit can now afford a perfect fit. With each customer, we create a suit that reflects both traditional tailoring benchmarks and true individual style -- to assure a man he'll look and feel absolutely on point."

To kick off the opening of My.Suit's flagship store at 360 Madison Avenue (along Men's Row on Madison, between 45th and 46th), My.Suit will host an opening party on Thursday, February 25, from 6-8 p.m. EST. The party will feature global industrial designer (and My.Suit customer) Karim Rashid also known as "DJ KREEMY." The public may RSVP at: rsvp@mysuityny.com.

My.Suit Opens on 360 Madison Avenue -- Party on February 25, 2010

The 3,000-square-foot flagship store at 360 Madison Avenue is designed by architect and interior designer Ji Kim of UnSPACE, New York City. The www.mysuitny.com Web site is maintained by UMarketing/New York, an integrated marketing communications agency.

"Each My.Suit is made by one of the world's largest privately held manufacturers of men's suits," Hancock said. "When you bring together the personal tastes of the customer with all parts of the supply chain -- the storefront, the fitter and style consultant, the textiles, the factory, the service, and the know-how behind men's suits, a great garment is created at a great value. In 2010, it's the new way to buy a suit and the best way to buy made-to-measure. We hope My.Suit becomes a New York-must, both for local guys and men visiting the city, for everything from suits to formal wear. Once a man is measured, we have all we need, so he can do his My.Suit shopping while in our store or back at home online, wherever in the world he may be."

My.Suit's flagship store joins two other My.Suit locations (33rd and Broadway, Herald Square, Manhattan, and The Westchester Mall, White Plains), which opened in 2008 and 2009, respectively.

Links in this Release:

My.Suit Appointment Scheduler & E-Commerce Site: http://www.mysuitny.com

The My.Suit Shopping Experience: http://www.mysuitny.com/website/msexp_experience.html

Current My.Suit Television Commercial: http://www.youtube.com/mysuitny#p/f/0/SEKexeShJd0

My.Suit on Social Media:

Facebook: www.facebook.com/mysuit

YouTube: www.youtube.com/mysuitny

Twitter: www.twitter.com/mysuitny

Contact Information: Media Contacts for My.Suit: Company: James Hancock My.Suit 347.302.4845 Opening Event: Chet Dalzell PR @ UMarketing 866.482.0288, ext. 180