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Pizza Patrón Achieved 3.9 Percent Increase in 2009
Nation's #1 Latin Pizza Brand Experienced Growth in Notoriously Tough Economic Year
| Source: Pizza Patron
DALLAS, TX--(Marketwire - February 17, 2010) - Pizza Patrón, the premier Latin pizza brand,
posted comparable sales increases of 3.9 percent for 2009 compared to 2008.
The company cited several factors contributing to its positive performance
in one of the worst economic years in recent history.
Pizza Patrón's Latin focus has continued to fuel growth at the store level.
According to a December 2009 analysis of consumer expenditures and
corporate growth strategies by the Latinum Network, while the American
economy floundered, growth in Hispanic spending was twice that of general
market spending. Non-Hispanic consumer spending from 2005 to 2008 grew only
2.9 percent, while Hispanic consumer spending increased 6.4 percent in that
same period. Company executives say this trend is the most significant
contributing factor to the company's success.
"Recent statistics validate what we are seeing at our stores," said Andrew
Gamm, brand director for Pizza Patrón. "Our unique Latin focus, combined
with some very aggressive marketing campaigns have allowed us to make
significant gains in market share and overall sales growth."
Pizza Patrón launched two campaigns in 2009 that resulted in a 22 percent
increase in the number of pies sold over 2008, as well as increased market
share with gross sales up 17 percent over 2008. During the first quarter,
the company introduced its AMIGO PIZZAS®, the first time in the company's
23-year history that it offered a 12-inch medium pizza as an alternative to
its signature 15-inch extra-large pie. The AMIGO PIZZAS® featured
industry leading values with one-topping pies retailing at $4, two or three
toppings at $5 and specialty pizzas for only $6 each. During the second
phase of the strategy, Pizza Patrón initiated 'Día del Patrón' and offered
AMIGO PIZZAS® for only $2.99 every Monday through Wednesday for a limited
time.
"Tough market conditions create a great opportunity for entrepreneurial
brands to grow if they are willing to work hard at it," said Gamm. "There
are plenty of customers out there -- they expect great food and service,
and they don't want to pay a lot for it, it's that simple."
About Pizza Patrón
Pizza Patrón, America's #1 Latin pizza brand, offers traditional pizza,
wings and sides in its community based, Latin-influenced stores. Pizza
Patrón was founded by restaurateur Antonio Swad in 1986, in Dallas, Texas,
and today operates 96 dine-in and carry-out restaurants in six states with
40 more under development. Pizza Patrón has franchise opportunities
available in prime markets throughout the country offering a proven system
for hard-working franchisee candidates. In 2007, the brand received
international news coverage when it decided to accept Mexican Pesos at all
of its locations, gaining over 500,000,000 media impressions worth over $30
million in the U.S. alone. The company's medium AMIGO PIZZAS® start as
low as $4 and X-Large LISTA-NOW READY™ pepperoni pizzas start as low as
$6 all day, every day.
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