NEW YORK, NY--(Marketwire - March 26, 2010) -
THINK: Get your glow the smart way this summer.
WHAT IT IS: A friendly reminder about the safe way to get a natural-looking glow. Want sun-kissed color without the consequences? The experts at Jergens® Skincare know you don't want to give up the glow. That's why the Jergens® Skincare Experts have teamed up with The Skin Cancer Foundation and Jane Krakowski to remind women to get their glow the healthy way this season.
To remind sun worshippers to trade in their tanning routines for a healthy glow, the Jergens® Skincare Team and The Skin Cancer Foundation enlisted award-winning actress and singer Jane Krakowski to spread the word. In a new video, Jane is divulging how she gets beautiful, natural-looking color with Jergens® natural glow moisturizers and is encouraging everyone who views her message to pass it on to someone who needs to get "in the glow" about the smart, safe way to get gorgeous color.
Each time the video is viewed from now until August 31, 2010, Jergens® Skincare Team will make a $1 donation* to The Skin Cancer Foundation. When you remind your friends and family to glow the safe way this summer, you'll be helping save others' skin, too.
"Even though we all know the facts, it's hard to resist the lure of a tan," says Jane Krakowski. "With this video, I'm hoping to pass on that reminder to women and steer them toward a safe option like Jergens® natural glow moisturizers."
"Given what we know about the effects of sun exposure, tanning is just not worth the risk," says Dr. Sapna Westley, Consulting Dermatologist for Kao Brands Company. "I recommend Jergens® natural glow Daily Moisturizers as a safe, healthy alternative -- the formulas offer the natural-looking color women want without the harmful side effects."
To get a glow the healthy way this summer, try Jergens® natural glow REVITALIZING Daily Moisturizer. The newly upgraded formula delivers healthy, gradual color that lasts two times longer** with a powerful blend of antioxidants and Vitamin E. For a luminous, glowing complexion, try Jergens® natural glow HEALTHY COMPLEXION Daily Facial Moisturizer, specifically formulated for the face. Developed with broad-spectrum UVA/UVB SPF 20 protection, the dermatologist-tested, oil-free, non-comedogenic moisturizer helps prevent premature aging and protects against future damage as it delivers natural-looking color after several applications.
WHAT THEY COST: $8.99 each.
WHERE TO FIND THEM: Food, drug and mass retailer stores nationwide
*Jergens® Skincare will donate $1 per view, with a maximum donation of $20,000. Campaign runs from March 19, 2010 - August 31, 2010.
** Than the leading lotion sunless tanner
About Kao Brands Company
Kao Brands Company is a leading manufacturer of premium beauty care brands that are recognized around the world for their innovation and quality. Kao Brands Company's portfolio includes Ban® antiperspirants; Jergens® and Curél® hand and body lotions; Bioré® facial care; John Frieda®, Frizz-Ease®, Sheer Blonde®, Brilliant Brunette®, Radiant Red® and Luminous Color Glaze® professional hair care. Founded in 1882, Kao Brands Company is a wholly owned subsidiary of Kao Corporation.
About The Skin Cancer Foundation
The Skin Cancer Foundation is committed to educating the public and medical professionals about sun safety. As leaders in the fight against skin cancer, the Foundation is the only global organization solely devoted to the prevention, detection and treatment of the world's most common cancer. The mission of the Foundation is to decrease the incidence of skin cancer through public and professional education and research. To learn more about the Foundation and its programs, visit www.skincancer.org.
To view a media-rich version of this release, go to: http://www.pwrnewmedia.com/2010/jergens00315/index.html
Contact Information:
TRACTENBERG & CO.
SUSAN GOLDBERG
CHRISSY BAUM
212.979.7979