BOSTON, MA--(Marketwire - April 7, 2010) - The role of enabling trading partners, segmenting them, on-boarding them and managing their performance in improving overall business performance has been captured in the new report published by Aberdeen Group, a Harte-Hanks Company (
Trading Community Management (TCM) refers to a closed loop process that involves trading partner recruitment, trading partner enablement, trading partner on-boarding, and trading partner performance management. In this context, the trading community refers to both the demand network (retailers, customers, VARs, resellers, distributors) and the supply network (systems suppliers, contract manufacturers, original design manufacturers).
Survey results show that the top performing firms shared several common characteristics. Top performing companies are 5-times more likely than all other companies (Industry Average and Laggards combined) to indicate that trading community management has a mission critical impact on their organization. Top performing companies are also 1.3-times more likely than all others to perform regular surveys of their supplier base to identify the extent of their involvement in B2B integration and collaboration. Please refer to the report for the other differentiating characteristics.
A complimentary copy of this report is made available due in part by the following underwriters: Hubspan, Seeburger, Sterling Commerce. To obtain a complimentary copy of the report, visit: http://www.aberdeen.com/link/sponsor.asp?spid=30410182&cid=6326&camp2.
Visit Research.Aberdeen.com for additional access to complimentary Supply Chain Management Research.
About Aberdeen Group, a Harte-Hanks Company
Aberdeen provides fact-based research and market intelligence that delivers demonstrable results. Having queried more than 30,000 companies in the past two years, Aberdeen is positioned to educate users to action: driving market awareness, creating demand, enabling sales, and delivering meaningful return-on-investment analysis. As the trusted advisor to the global technology markets, corporations turn to Aberdeen for insights that drive decisions.
As a Harte-Hanks Company, Aberdeen plays a key role of putting content in context for the global direct and targeted marketing company. Aberdeen's analytical and independent view of the "customer optimization" process of Harte-Hanks (Information - Opportunity - Insight - Engagement - Interaction) extends the client value and accentuates the strategic role Harte-Hanks brings to the market. For additional information, visit Aberdeen or call (617) 854-5200, or to learn more about Harte-Hanks, call (800) 456-9748.
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