CHANDLER, Ariz., April 20, 2010 (GLOBE NEWSWIRE) -- Elliptical Mobile Solutions' (EMS) Relocatable Adaptive Suspension Equipment Rack (R.A.S.E.R.) is being showcased on "Vimeo" and "YouTube" after the Micro-Modular Data Center(TM) was named a finalist for "Best of Interop Infrastructure" last week.
http://www.youtube.com/user/EllipticalMobile
The Awards recognize the world's most innovative technologies across nine major categories. The judges select products they believe have the greatest potential to impact and advance business technology efficiencies, helping move the data center industry forward.
"At EMS, we build Micro-Modular Data Centers using cost-effectiveness and energy efficiency as our guiding principles," said Bill Stockwell, CEO of EMS. "So we are very honored to be recognized by our peers for this prestigious award."
Stockwell said the R.A.S.E.R.'s "secret" lies in its patented closed loop cooling system. This technology confines the hot and cold aisles within the enclosure so that cooling is applied directly to the equipment.
"This provides the most energy efficient solution for cooling 19" industry standard equipment including IT, communications, medical, audiovisual or telecommunications," he said.
In the "YouTube" and "Vimeo" videos, Stockwell compared the cooling inefficiencies of a traditional data center to a carton of milk.
"Can you imagine taking a carton of milk out of your refrigerator, setting it on the table, then turning down the temperature in your home to the level needed to keep it cool?" Stockwell asked. "It seems ridiculous, but this is essentially how data centers operate today.
"By only needing to cool an enclosure rather than the entire room, we can cut data center electrical consumption by 50 percent. In this respect, we advance the data center industry by years if not decades."
Stockwell said the R.A.S.E.R. completely eliminates the traditional "bricks and mortar" data center by adding cooling, security and fire suppression into a rack-level enclosure.
"The R.A.S.E.R. is the infrastructure allowing an IT provider to have a data center anywhere in the world, with only power and connectivity as requirements," he said.
According to an Uptime Institute Study, the R.A.S.E.R. also offers:
- Capital savings up to 80% for new data center builds or retrofits.
- Operational savings up to 65%
- Reduction of data center footprint up to 75%
- Rapid deployment of a complete turnkey solution in weeks rather than years
- Scalability, allowing companies to add capacity as needed in a pay-as-you-grow manner
- Vendor neutral industry standard 19" racks
- Green IT
"Data Centers are the fourth largest producers of greenhouse gas emissions. The R.A.S.E.R. eliminates energy waste, reduces energy usage and drives down infrastructure costs," said Stockwell. "These principles not only are crucial to the environment, but critical to a company's bottom line."
Interop Award winners will be announced April 28 at the Mandalay Bay Convention Center in Las Vegas. EMS will display the R.A.S.E.R and S.P.E.A.R. at Interop booth #656 with Channel Partners Green Data Solutions and Elliptical Solutions April 25-29.
For information,
www.ellipticalmobilesolutions.com
http://www.bestofinterop.com/2010/
The Elliptical Mobile Solutions logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=6944