DGAP-News: Tangibal Group Plc.: Tangibal Group with M&C Saatchi Sport and Entertainment to deliver audience gaming for Tuborg at summer music festivals

Tangibal Group Plc. / Miscellaneous

29.04.2010 12:03 

Dissemination of a Corporate News, transmitted by
DGAP - a company of EquityStory AG.
The issuer / publisher is solely responsible for the content of this announcement.

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Tangibal is pleased to announce that it has been appointed by M&C Saatchi
on behalf of their client Tuborg to develop and implement their game 'Beat
the Intro' on the large screens at the following summer music festivals
from Live Nation:

- Wireless Music Festival, London Hyde Park
- Download Music Festival, Donington Park
- Hard Rock Calling, London Hyde Park 

Festival visitors, through the large screens, will be asked to call a
number to play 'Beat the Intro' - the system will log all callers and the
screen will then play the intro to a song with a series of multiple choice
answers. The visitors with the quickest response will win prizes from VIP
tickets to free beer.
 
'We are excited to be working with Tuborg and M&C Saatchi Sport &
Entertainment on this innovative use of outdoor media' stated Dominic
Berger of Tangibal.

'Tangibal bring with them a wealth of experience in this field, we're very
much looking forward to bringing Tuborg's 'Beat The Intro' game to life for
consumers across the summer'. Stated Dave Roberts Head of Sport and
Entertainment - M&C Saatchi.

About Tangibal Group:
Formed in 2008, Tangibal Group Plc has established itself as a vision
leader in interactive media and experiential advertising.  Our goal is to
deliver solutions that entertain, inform and motivate.

About Tuborg:
Tuborg is a Danish brewing company founded in 1873 and since 1970 it has
been part of Carlsberg. Today, they make lager for global export, selling
in over 26 countries, as well as a variety of continental styles for both
domestic and foreign markets. In 2008, Tuborg announced a sponsorship deal
with Reading & Leeds music festivals to become the festival's exclusive
'Official Beer' Partner, a position held in previous years by Carling. In
2009 it also arranged an exclusive deal with The Download festival to be
the official beer.

** END OF NEWS RELEASE **

Tangibal Group plc is an independent, exchange listed company in the
marketing and advertising segment.
This news release may contain certain forward-looking statements,
expectations, intentions, strategies and beliefs regarding the future. All
statements contained herein are based upon information available to the
management of Tangibal Group plc as of the date hereof, and actual results
may vary based upon future events, both within and without the control of
the management, including risks and uncertainties that could cause actual
results to differ materially.
Management does not take any responsibility to update the contents of this
News Release in case new aspects arise or new conditions change the facts
available.
Tangibal Group plc, 45 The High Street, Hampton Wick, 
Kingston upon Thames, Surrey, KT1 4EH, Great Britain
Company Number: 6722835, info@tangibal.com
ISIN: GB00B5KMXN41; German Code: TFGA; WKN: A1CVY3
Listed on the Frankfurt stock exchange, Börse Stuttgart and the Vienna
stock exchange.


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