Höganäs launches unique bicycle motor

Höganäs launches unique bicycle motor

Höganäs launches a new generation of electric motors, especially developed to
suit electric bikes and light vehicles. The motor combines lower weight and more
compact design with high performance, thanks to the use of metal powder
technology. The launch takes place in Shanghai during the World Expo, as the
electric bike market is growing most rapidly in China and other Asian countries.
The driving force is the demand for cost efficient, flexible and environmentally
friendly means of transportation.

In connection with the inauguration of the Swedish pavilion at the World Expo in
Shanghai this week, Höganäs AB launches a new motor for electric bicycles,
particularly  aimed for China and other Asian markets. The motor is made of
metal powder, which enables a unique combination of low cost, low weight and
high performance. 

“We chose the bicycle motor as a first application when introducing our new
motor concept. The bicycle motor is very challenging, in terms of performance as
well as cost, but we are confident that we have a unique product. It is lighter
than other electric motors and in the e-bike it has a good range, up to 75
kilometres, thanks to high efficiency”, Höganäs Group CEO Alrik Danielson
comments.
 
Höganäs AB is the leading manufacturer of metal powder. The company is
continuously driving market development by extending the use of metal powder
technology to new applications. The technology offers entirely new possibilities
to create more efficient and lighter products with reduced environmental impact.

 “The e-bike motor is a good example of the Power of Powder. It is a highly
efficient and very compact motor for direct drive applications. By combining
high power per mass with a modular design, the motor is suitable for a wide
range of applications in addition to electric bikes, such as scooters, other
light electric vehicles, pumps, fans and generators”, Alrik Danielson continues.


 The motor has been developed to minimise the environmental impact. The stator
is based on metal powder manufactured from metal scrap, and the motor design
allows a very efficient recycling. Furthermore, it uses less rare earth magnets
and copper-wire than comparable conventional electric motors.

During the autumn Höganäs will market this unique motor concept towards end
users in various suitable application segments starting with the bicycle
industry. Höganäs intends to license and subcontract the production of the
motors. 
“With this bike motor, we want to show that we have the technology to support
innovative electric motor applications development, By introducing it at the
World Expo Höganäs wishes to contribute to the image of Swedish industry as
entrepreneurial and innovative.” says Alrik Danielson.

Höganäs, 3 May 2010

This is information that Höganäs AB (publ) is obligated to make public according
to the Swedish Securities Exchange and Clearing Operations Act and/or the
Financial Instruments Trading Act. The information was submitted for publication
at 9.00 on 3 May, 2010

Höganäs AB is the world's leading producer of iron and non-ferrous metal
powders. The company has developed deep application competence based on a strong
vision of powder's possibilities to enhance efficiency and reduce resource
consumption and environmental impact in a number of areas. In cooperation with
its customers, Höganäs can thus contribute in a wide range of applications such
as the creation of future automotive components and white goods, and in water
treatment and emission control.  The company, which was established in 1797,
reported net sales of MSEK 4 571 for 2009 and is listed on Nasdaq OMX
Stockholm's Mid Cap segment. www.hoganas.com