Coastal Contacts' Online Eyeglasses Business Experiencing Rapid Growth

VANCOUVER, British Columbia, May 10, 2010 (GLOBE NEWSWIRE) -- Coastal Contacts
Inc. (TSX:COA) (Stockholm:COA) ("Coastal Contacts"or "Coastal"), the leading
online retailer of contact lenses and prescription eyeglasses, today announced
that for the second fiscal quarter, period ending April 30, 2010, the Company
shipped more than 60,000 pairs of eyeglasses and generated eyeglasses revenue
of approximately $4.7 million. This represents an increase of 24% over the
first fiscal quarter of 2010. 

Coastal intends to provide full unaudited financials for the second fiscal
quarter of 2010 in June, 2010. 

 "Coastal's eyeglasses sales results in our second fiscal quarter speak to the
compelling business opportunity Coastal continues to invest in," stated Steve
Wallace, Coastal's Vice President of Sales. "Since launching this category
approximately two years ago, we have received positive feedback from thousands
of customers who are delighted to know that it is now possible to buy a high
quality pair of eyeglasses at an affordable price and have them delivered
quickly. Coastal is well positioned to be a leader in this emerging category." 

As reported previously, Coastal Contacts is expanding its North American
eyeglasses manufacturing capacity to meet consumer demand.   By mid 2010,
Coastal expects to be able to produce up to 4,500 pairs of eyeglasses a day
from its North American facility. The Company also plans to expand
manufacturing capacity in its European facility. 

Coastal sells a wide range of leading branded and private label eyeglasses
frames including Nike, Gucci, Calvin Klein, Armani, and Tony Stewart Nascar.   
The Company also recently added Transitions® Lenses to its offering. 

Coastal's historical revenue for the eyeglasses category over the past six
fiscal quarters ($'000,000's): 

Q1, 2009 1.3 
Q2, 2009 1.9 
Q3, 2009 2.7 
Q4, 2009 3.2 
Q1, 2010 3.8 
Q2, 2010 4.7 

About Coastal Contacts:

Coastal Contacts Inc. is the world's leading direct-to-consumer vision products
company which designs, produces and distributes a diversified offering of
contact lenses and eyeglasses.  Coastal's unique combination of branded and
private label products represent quality, value and above all, service. 
Coastal sells into more than 150 countries through proprietary web properties
which reflect the culture and consumer preference of the target market.  As new
markets for eyeglasses and contact lenses evolve, the Company is positioned to
become the vision product consumer's retailer of choice owing to its compelling
value proposition combining value and service.  A leader in many of its
markets, Coastal is rapidly advancing toward its goal of becoming the "World's
Optical Store". 

Forward Looking Statements

All statements made in this news release, other than statements of historical
fact, are forward-looking statements. The words "may", "would", "could",
"will", "intend", "plan", "anticipate", "believe", "estimate", "expect",
"goal", "target", "should," "likely," "potential," "continue," "project,"
"forecast," "prospects," and similar expressions typically are used to identify
forward-looking statements. 

Forward-looking statements are based on the then-current expectations, beliefs,
assumptions, estimates and forecasts about our business and the industry and
markets in which we operate. Forward-looking statements are not guarantees of
future performance and involve risks, uncertainties and assumptions which are
difficult to predict. 

Persons reading this news release are cautioned that forward-looking statements
or information are only predictions, and that our actual future results or
performance may be materially different due to a number of factors. Reference
should also be made to the section entitled "Risk Factors" contained in our
most recently filed Annual Information Form dated January 29, 2010 and in the
NASDAQ OMX Stockholm listing prospectus dated October 14, 2009, as filed on
Sedar and with the Swedish Financial Supervisory Authority, for a detailed
description of the risks and uncertainties relating to our business. These
risks, as well as others, could cause actual results and events to vary
significantly. Accordingly, readers should not place undue reliance on
forward-looking statements and information, which are qualified in their
entirety by this cautionary statement. These forward-looking statements are
made as of the date of this news release and we expressly disclaim any intent
or obligation to update these forward-looking statements, unless we
specifically state otherwise and except as required by applicable law. 

CONTACT:  Coastal Contacts Inc.
          Terry Vanderkruyk , Vice President, Corporate Development
          604.676.4498
          terryv@coastalcontacts.com