ALAMEDA, CA--(Marketwire - May 14, 2010) - CoolSystems, Inc. -- makers of Game Ready®, a leading cold and active compression therapy system designed to enhance recovery -- today announced it has been named an official product supplier to Team RadioShack, a bicycle racing team comprised of 26 riders from 15 countries who will be participating in the 2010 Tour of California and Tour de France.
Team RadioShack will use the Game Ready system to aid in their athletes' recovery after training and during races. Game Ready differs from conventional cold therapy solutions by offering the added benefit of active pneumatic compression from form-fitting anatomic wraps. The combination of cold and active compression helps reduce swelling, control edema, increase blood flow and the delivery of oxygen to injured areas, encouraging an enhanced healing process. The system is used by over 800 individual professional athletes and 550 professional and collegiate sports teams already.
"We have been researching technologies that can enhance our cyclists' performance by physiologically preparing their bodies to go as fast as possible and improving their recovery process. After testing a number of cooling solutions, it was clear that Game Ready simply performed the best," said Allen Lim, director of Sports Science and Training for Team RadioShack. "We have been working closely with Game Ready to adapt its system to our needs, and we look forward to seeing the benefits that this unique technology can provide."
"We are honored that Allen and Team RadioShack have added Game Ready to their training arsenal," said Russ Harrison, Game Ready's president and CEO. "We are most impressed by the level of scientific rigor with which Allen and his team approach an athlete's needs and how we can use their findings to provide cutting-edge recovery solutions not only to elite athletes, but everyday folks like you and me."
Team RadioShack is comprised of 26 riders, including Lance Armstrong, Sam Bewley, Jani Brajkovic, Matthew Busche, Ben Hermans, Chris Horner, Daryl Impey, Markel Irizar, Andreas Kloden, Levi Leipheimer, Geoffroy Lequatre, Fuyu Li, Tiago Machado, Jason McCartney, Dmitriy Muravyev, Sergio Paulinho, Yaroslav Popovych, Gregory Rast, Sebastien Rosseler, Ivan Rovny, Jose Luis Rubiera, Bjorn Selander, Gert Steegmans, Tomas Vaitkus, Haimar Zubeldia and Fumiyuki Beppu. Team RadioShack's cyclists will be racing in the Tour of California, May 16-23, as well as the Tour de France, July 3-25. For more information about Team RadioShack, visit http://www.livestrong.com/teamradioshack/.
About Game Ready
Based in Alameda, Calif., CoolSystems Inc., makers of Game Ready®, manufactures and markets active pneumatic compression/cryotherapy systems for both people and animals. The systems provide intermittent or cyclical compression while simultaneously delivering dry, adjustable cold therapy to the affected area with anatomically fitted wraps. The system can be operated with minimal training, and with its patented ergonomic wraps, adjustable temperature and compression levels, and its portable design, can be incorporated into a multitude of treatment protocols. For public information, please visit www.gameready.com.
Contact Information:
Media Contact:
Susan Lehman
Rockpoint Public Relations
510.832.6006
susan@rockpointpr.com