JERSEY CITY, NJ--(Marketwire - May 25, 2010) - QualityHealth has assembled an industry-leading team of interactive healthcare marketing veterans to form its Marketing Strategy and Product Innovation team, as the company aims to bring a new level of strategic focus, product innovation and analytical insight to the company's offerings for healthcare marketers. With the addition of Elaine Boxer, SVP, Marketing Strategy; Denise Esakoff, VP, Product Management; Louis Sanquini, VP, Product Innovation; and Virginia (Ginger) A. Evans, Senior Director, Marketing Analytics; QualityHealth is increasing its efforts toward developing a full spectrum of integrated healthcare marketing programs. This leadership team focuses on developing solutions to unique brand and category issues, and helps brands succeed and grow by providing insight-driven strategy, customized solutions, analytics optimization, ROI measurement and more.
Boxer brings extensive marketing, media, and strategy experience from consumer-focused and professional services work with companies such as Merck, Johnson & Johnson, Forest Laboratories, and Astra Zeneca. Her experience, most recently at digital marketing agency Avenue A|Razorfish, shows an ability to develop comprehensive solutions and bring a rigorous level of accountability to healthcare marketing programs. Boxer's unique perspective and track record positions her well to leverage the valued relationship that QualityHealth has with patients at every point along their path to treatment and beyond, and to apply vital insights into what makes patients take action.
A well-known industry innovator, Esakoff's market research, analysis, product marketing, and brand management experience for Novartis and GlaxoSmithKline (GSK) offers a unique perspective based on years of both in-line pharmaceutical brand management and analytic consulting experience. At QualityHealth she is identifying new ways to address the challenges faced in marketing prescription brands to consumers in order to increase performance and drive results.
Sanquini's diverse pharmaceutical experience -- including consumer and physician marketing, strategic planning, sales and managed care -- have enabled a deep understanding of industry issues and a track record of developing high impact solutions that resulted in numerous product successes at both GSK and Meda Pharmaceuticals. At QualityHealth he will leverage his marketing, sales and leadership skills to introduce highly innovative products to meet unmet marketplace needs, as well as launch strategic solutions, platforms, and programs that drive patient acquisition for brand marketers.
Rounding out the team, Evans brings measurement analytics and insights from both the marketplace (inVentiv Advance Insights) and the marketer (Cephalon) perspectives. For QualityHealth, this means brand marketers will have access to the most precise and in-depth strategic and tactical analytics available, to enhance both their specific program performance and overall marketing intelligence.
As a result, "Attracting this caliber and mix of talent positions QualityHealth as a long-term strategic force in the healthcare marketplace," concludes Rob Rebak, CEO. "The fact that we can bring together this level of diverse strategic leadership from across the healthcare marketing industry demonstrates our total commitment and innovative vision to develop a new level of partnership and value to healthcare marketers. Esakoff, Boxer, and Sanquini were also all previously QualityHealth clients. I appreciate their vote of confidence in deciding to join our team."
About QualityHealth:
QualityHealth is the largest and most efficient online customer acquisition solution for healthcare marketers. The QualityHealth proprietary Acquire2Convert™ platform delivers superior results for clients and meaningful value to healthcare consumers. The company was founded as Marketing Technology Solutions, Inc., in 1999, and is located in Jersey City, NJ.
To learn more about our new programs and services, please contact:
Elaine Boxer
SVP Marketing Strategy
QualityHealth
732.603.1169
http://www.QHperform.com
Contact Information:
Public Relations Contact:
Debby Fireman
QualityHealth
610.547.2229