MIAMI, May 25, 2010 (GLOBE NEWSWIRE) -- Dolphin Digital Media, Inc. (OTCBB:DPDM) (www.globenewswire.com/newsroom/ctr%3Fd=173288%26amp;l=1%26amp;u=http%253A%252F%252Fwww.dolphindigitalmedia.com" target="_top" rel="nofollow">http://www.dolphindigitalmedia.com), a creator of secure social networking websites for children utilizing groundbreaking fingerprint identification technology, is pleased to announce a strategic cross-marketing alliance with Our Child Safe. Fittingly, May 25th has been recognized as National Missing Children's Day every year since 1983.
"Our Child Safe: Amber Alert Registry and Medical Vault" is a first response safety registry that acts as a medical vault, where parents are able to store, track, and update their child's statistics, photos, and medical data. Once a child has gone missing, or has entered an emergency room without a parent, there is precious little time to waste in getting that child's vital information to the appropriate authorities or medical personnel. It is estimated, for example, that distraught parents typically need 2-4 hours to collect all of the requisite information on a missing child in order for law enforcement officials to issue an Amber Alert. Correspondingly, these first few hours after a child has gone missing are considered the most vital by law enforcement to the safe retrieval of the child.
Our Child Safe allows a parent to provide instant access to their child's vital statistics to law enforcement officials and medical personnel, or even another parent or trusted caregiver via parent-protected access to the Our Child Safe database. Our Child Safe, launched in January 2010, has received several impressive endorsements already, including those from the School District of Palm Beach County, the School District of Palm Beach County PTA, the Florida PTA, Sheriff Ric L. Bradshaw of Palm Beach County, and former Los Angeles Deputy District Attorney and national child safety expert Robin Sax.
"Our Child Safe is a fantastic tool that appeals to the common-sense in every parent and guardian," says Bill O'Dowd, CEO of Dolphin Digital Media. "Zephora Haddon and her team are extremely savvy marketers, and have already made great strides with law enforcement and educational institutions in our home state of Florida. Their access and awareness among pre-schools, elementary schools and charter schools throughout Florida are assets that we look forward to capitalizing upon for Dolphin Secure. It makes perfect sense to promote each other's signature products, as we are each otherwise having conversations around the same theme of child safety."
Dolphin Secure (http://www.dolphinsecure.com) is a revolutionary online safety product, which requires a fingerprint log-in by every child to access the Internet from the home computer, thereby ensuring that the parent's guidelines for where that child can go, and who that child can talk to, while online are followed. Every child registered in the Dolphin Secure system is automatically granted admission into the groundbreaking social network, "Dolphin Surf," which becomes their home page (i.e., where they go after they supply their fingerprint swipe) and which features full social interactivity including instant messaging and photo sharing – all under the protection of the Dolphin Secure system. With the recent launch of group functionality, Dolphin Surf invites all children's organizations (e.g., schools, Little Leagues, after-school programs, charitable organizations, etc.) to create their own mini-sites within Dolphin Surf.
"As a child safety advocate and the mother of two young boys, I was immediately impressed with Dolphin Secure and firmly believe there is a great need for the product in the marketplace," stated Zephora Haddon, CEO of Our Child Safe. "The passion Bill O'Dowd and his team at Dolphin Digital Media have for children's online safety is sincere and heartfelt. I am delighted that we have discovered a natural synergy between Our Child Safe and Dolphin Secure. With these two companies dedicated to the safety of children within our communities, the cross-marketing plan between Our Child Safe and Dolphin Secure will truly be able to provide parents peace of mind wherever their child may be."
Our Child Safe is a subscription service that costs $19.95 per year for the first child within a particular household, with each additional child costing $4.95. Our Child Safe, similar to Dolphin Secure, allows part of the subscription costs to be given back to a school or non-profit organization for use as a fundraiser.
ABOUT DOLPHIN DIGITAL MEDIA, INC.
Dolphin Digital Media, Inc. is dedicated to the cause of online safety for children. By creating and managing child-friendly social networking websites utilizing state-of the-art fingerprint identification technology, Dolphin Digital Media has taken an industry-leading position with respect to internet safety, as well as digital entertainment. Please visit www.globenewswire.com/newsroom/ctr%3Fd=172571%26amp;l=8%26amp;u=http%253A%252F%252Fwww.dolphindigitalmedia.com" target="_top" rel="nofollow">http://www.dolphindigitalmedia.com, for more information.
ABOUT OUR CHILD SAFE
Our Child Safe is a secure, first-response safety registry. It allows parents the opportunity to store all pertinent information needed by local law enforcement to initiate an appropriate response for any emergency situation, including an Amber Alert, should a child go missing. Please visit http://www.ourchildsafe.com/ for more information.
SAFE HARBOR STATEMENT
This press release may include forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, including statements related to anticipated revenues, expenses, earnings, operating cash flows, the outlook for markets and the demand for products. Forward-looking statements are not guarantees of future performance and are inherently subject to uncertainties and other factors which could cause actual results to differ materially from the forward-looking statements. Such statements are based upon, among other things, assumptions made by, and information currently available to, management, including management's own knowledge and assessment of the Company's industry and competition. The Company refers interested persons to its most recent Annual Report on Form 10-KSB and its other SEC filings for a description of additional uncertainties and factors, which may affect forward-looking statements. The Company assumes no duty to update its forward-looking statements.