The Rezidor Hotel Group celebrate 50th anniversary


The company's first hotel, the SAS Royal Hotel in Copenhagen opened in 1960

The  Rezidor  Hotel  Group  proudly  celebrate  the  50(th) anniversary: On July
1, 1960 the  company's first  hotel opened  its doors  - the  SAS Royal Hotel in
Copenhagen  - and  marked the  birth of  Rezidor. Today,  the group  features 5
distinctive  brands and more than 400 hotels  in operation and under development
with  over 86,300 rooms in  62 countries across Europe,  Middle East and Africa,
and  is  one  of  the  fastest  growing  hotel companies worldwide. "Rezidor has
developed  from  a  small  Scandinavian  group  and  "new kid on the block" to a
renowned  international player. We look back on a successful history and forward
towards an exciting future - towards a further profitable growth mainly in young
and emerging markets", comments Kurt Ritter, President & CEO of Rezidor.

The world's first designer hotel
The SAS Royal Hotel Copenhagen (today: Radisson Blu Royal Hotel Copenhagen, 260
rooms)  was  the  world's  first  designer  hotel:  The  legendary Arne Jacobsen
(1902-1971)  created the look of the hotel which SAS had commissioned. Following
the  inauguration of a  new route between  the USA and  Scandinavia, the airline
aimed  to  build  a  complex  conveniently  located  next  to Tivoli Gardens and
Copenhagen  Central Station that  would represent the  very best of Scandinavian
design,  and include a luxury  hotel, a travel agency  and a passenger terminal.
Behind  the slim, elegant façade,  Arne Jacobsen created an  exemplar of at that
time  futuristic Danish design: Some of his most famous pieces of furniture were
designed  especially for the  SAS Royal Hotel  - his Egg  Chairs and Swan Chairs
which  mark the  signature style  of the  building have  become true collector's
items  around the globe. Room 606 of the hotel is still left just the way it was
when   Arne  Jacobsen  designed  it,  and  one  of  the  most  recognizable  and
photographed hotels rooms in the world.

But  the hotel is not only a design icon - it is also a family affair: His first
and  most famous General Manager was the Swiss hotelier Alberto Kappenberger who
lived  with his wife and  children in a suite  on the 20(th) floor for more than
20 years.  His son Roy Al Kappenberger, who grew up in the hotel and started out
as  a piccolo  when he  was four  years old,  is managing  the property  today -
knowing  heart and soul of  "his" hotel. Tribute to  his father pays the Italian
gourmet  restaurant on the 20(th) floor, named Alberto K, and featuring original
Jacobsen designs as well as the original cutlery from the opening of the hotel.

One of the world's fastest growing hotel companies
The  SAS Royal  Hotel Copenhagen  was the  key to  success for The Rezidor Hotel
Group  - in  the early  days known  as SAS  Catering &  Hotels and  later as SAS
International  Hotels (SIH).  Focused on  growth from  the beginning,  the group
opened  their first  hotel outside  Scandinavia in  1980 in Kuwait. In 1994, SIH
signed  a  Master  Franchise  Agreement  with  Carlson Hospitality Worldwide and
created  the world's first dual branded  hotel chain: Radisson SAS. 1999 saw the
company's  first hotel in Africa, and in 2000 the group reached the milestone of
100 hotels in operation and under development.

In  2002, Rezidor SAS  Hospitality signed  a further  agreement with Carlson and
went  multi-brand -  being Carlson's  franchisee for  Radisson SAS, Country Inn,
Park  Inn and Regent in Europe, Middle  East and Africa. The group's 5(th) brand
was  created in 2005 when Rezidor signed  a worldwide licence agreement with the
iconic Italian fashion house Missoni for Hotel Missoni.

When  SAS sold their hotel business in  2006, Rezidor became a listed company on
the  Stockholm  Stock  Exchange  and  got  a  new name: The Rezidor Hotel Group.
Carlson  is  currently  Rezidor's  biggest  shareholder (50.1%). Growth is still
Rezidor's  engine: In September 2007, the  group reached 300 hotels in operation
and  under development, and in 2010 the  company hit 400 properties in operation
and   under   development.  The  most  important  markets  for  future  business
development are the emerging markets Russia/CIS and Africa where Rezidor belongs
to the leading international hotel operators and manages an impressive portfolio
of  almost 60 hotels  with over  14,400 rooms (Russia/CIS)  and almost 30 hotels
with over 6,100 rooms (Africa).

The longest serving CEO in the hospitality industry
The  man behind Rezidor's success story is Kurt  Ritter who stands on top of the
company  since  1989 -  he  is  the  longest  serving  President  &  CEO  in the
hospitality  industry. Kurt Ritter,  who was born  in Switzerland in 1947, spent
his  childhood in his parents' hotel,  and graduated from the prestigious "Ecole
Hotelière  de  Lausanne".  His  career  with  Rezidor started in 1976 as General
Manager  of the SAS Luleå Hotel in Sweden, and he took over leading positions in
Kuwait and Singapore before being appointed President & CEO.

Kurt  Ritter is  a visionary  and true  gentleman. A  true believer in Rezidor's
vision  and mission "Yes I  Can!" he is a  genuine leader of people, and admired
throughout  the industry for his  commitment in hospitality, his straightforward
approach,  and his charismatic and dynamic personality. He received two Honorary
Doctorates  and  several  awards  such  as  "Corporate  Hotelier  of the World",
"International  Hotel  Investment  Forum  Lifetime  Achievement  Award" and "MKG
Lifetime Achievement Award".


Celebrate with Rezidor and the Radisson Blu Royal Hotel Copenhagen!
Our 50(th) anniversary offer include:

Royal Room Jubilee Package
· Package includes a stay in a Royal Club Room with panoramic view of Copenhagen
· "606" Book - this alluring book features the works of Arne Jacobsen and the
creation process of the SAS Royal Hotel - (Written by Michael Sheridan)
· Hotel Royal DVD
· Bottle Champagne in the room
· Late Check Out
· Lovely Breakfast Buffet in Alberto K Restaurant
DKK 3107 per room / Valid until December 30, 2010 / Subject to availability


Alberto K Jubilee Menu
Enjoy a unique 5 course menu with champagne and wine
A young new team has taken the helm at Alberto K bringing a new level of
simplicity and lightness to the menu. Lead under Head Chef Søren Selin and
Restaurant Manager & Sommelier Werner Nymo, Alberto K offers an expertly
tailored menu that follows the seasons and innovatively fuses Italian influences
with Danish ingredients. Alberto K has consistently been rated as one of
Denmark's best restaurant and recently won high critical praise from the New
York Times
DKK 1600 per person / Valid until December 30, 2010 / Subject to availability


Bar Royal - Jubilee Cocktail
A celebration in itself - featuring passion fruit, lemon, mint, vodka &
champagne
DKK 100

For further information and reservations go to:
www.radissonblu.com/royalhotel-copenhagen
<http://www.radissonblu.com/royalhotel-copenhagen>


                                      ***

"ROOM 606" Exhibition at Copenhagen Airport - June 1 to August 31, 2010
In celebration of the 50(th) anniversary the SAS Business Lounge hosts a
recreation of the famous room 606 of the Radisson Blu Hotel Copenhagen. The
exhibition in partnership with Fritz Hansen also includes Arne Jacobsen's Swan
chair and Drop chair.


                                      ***

For further information, please contact:
Christiane Reiter, Director Corporate Communication
+32 2 702 9331, christiane.reiter@rezidor.com
<mailto:christiane.reiter@rezidor.com>

Renu Snehi, Director Corporate Communication
+32 2 702 9241, renu.snehi@rezidor.com <mailto:renu.snehi@rezidor.com>


[HUG#1419236]


Attachments

Press release PDF.pdf