LOS ANGELES, CA--(Marketwire - June 2, 2010) - TixTrack, Inc. announced today that Feld Entertainment, Inc. has licensed the TixTrack Professional software service to track and optimize ticket sales for Disney On Ice, Ringling Bros. and Barnum & Bailey Circus and Feld Motor Sports events throughout North America. TixTrack's web-based service will provide Feld Entertainment Management with a unique tool to better understand sales trends and to optimize promotional strategies that maximize revenues.
TixTrack's service offers Feld Entertainment detailed knowledge of ticket inventory including an intuitive visual display, data archiving, and sales analytics that enhance Feld's understanding of ticket demand resulting in optimized pricing for their shows.
"The TixTrack service will give all our promoters and senior management a vital tool to make informed decisions about each and every event our company presents across North America," said Jeff Meyer, Feld Entertainment Senior Vice President, Event Marketing & Sales, North America.
TixTrack's service is compatible with all major ticketing systems and allows Feld's management and promoters to access data whenever and wherever they need it through TixTrack's password protected web site. Promoters can track an entire tour in a uniform format and no longer need to rely on venues to send them hand-generated maps that can delay timely decisions and negatively impact revenues.
"Venues and promoters are always looking for ways to better understand, track, and share sales data. Our goal is to help them do so while also eliminating time-consuming, manual ticket management processes," said Steven Sunshine, CEO of TixTrack. "Feld Entertainment is at the forefront of event promotion and marketing and we're excited to be working with them."
About Feld Entertainment
Feld Entertainment, Inc. is the world's leading producer of live entertainment experiences that lift the human spirit and create indelible memories, with 30 million people in attendance at its shows each year. Feld Entertainment's productions have appeared in more than 65 countries on six continents and include Ringling Bros. and Barnum & Bailey, Feld Motor Sports, Disney On Ice and Disney Live!
About TixTrack
TixTrack provides Web-based software for planning, tracking and optimizing ticket revenue from events. The company's proprietary data analysis tools maximize revenue by tracking inventory status and translating demand into accurate ticket price recommendations. Customers include event promoters such as Feld Entertainment, Harlem Globetrotters and Cirque du Soleil; venues such as the Air Canada Centre, the Verizon Center and STAPLES Center; and sports teams such as the Los Angeles Clippers and Miami Heat.
Contact Information:
MEDIA CONTACTS:
Michael Arya
TixTrack
michael@tixtrack.com
(626) 825-9345
Michael Lindenberger
BOCA Communications
michael@bocacommunications.com
(415) 531-1449