FORT LAUDERDALE, Fla., June 4, 2010 (GLOBE NEWSWIRE) -- Vince Camuto, Chief Designer and CEO of Camuto Group, today announced an exclusive licensing relationship with Parlux Fragrances, Inc. (Nasdaq:PARL) to develop a signature fragrance under the company's heritage line, Vince Camuto. This marks the next step for the brand which is growing rapidly in the accessories market with a line of contemporary footwear and leather handbags.
"Delving into fragrance is the exciting next phase on our way to building a complete lifestyle brand. We are thrilled to once again align ourselves with a best-in-class partner such as Parlux. The successful collaboration on the Jessica Simpson fragrance franchise exemplified the level of commitment and expertise of the entire Parlux team and we look forward to working together on this new project," says Camuto.
"The potential to grow the Vince Camuto brand in today's marketplace is something we stand strongly behind," says Fred Purches, Chairman and CEO of Parlux Fragrances, Inc. "Vince Camuto is known for building industry-leading brands on a global scale and we are happy to be involved with Vince as he builds his namesake line."
Projected to hit retail in Fall 2011, the perfume will be a contemporary and refined fragrance. "The scent we are working on is dynamic and elegant." Camuto adds, "It embodies the Vince Camuto woman – timeless and confident…today's modern woman knows what she wants and is eager for a fragrance that goes from day to night, accenting her effortless style."
Bob Galvin, President of Camuto Group states, "We are very delighted to launch this latest category as it is the next step in the lifestyle branding of Vince Camuto. We look forward to working with Parlux and announcing some more partnerships in the near future as we further expand the Vince Camuto product offering."
ABOUT CAMUTO GROUP
The Camuto Group is a leading organization for design, development and distribution of women's fashion footwear and is renowned for its ability to build women's lifestyle brands. Camuto Group products are sold in over 5400 doors worldwide. The Camuto Group is the owner of the Vince Camuto and Arturo Chiang brands and is the master licensee for the Jessica Simpson Collection. The company also develops and manages several exclusive brands for Dillard's, and holds the footwear license for BCBGeneration, BCBG Max Azria, Lucky Brand, kensiegirl and Banana Republic. The company's portfolio also includes the design and sourcing of footwear for Tory Burch as well as a partnership with the apparel lifestyle brand Sanctuary. Vince Camuto store concepts are also being rolled out globally with multiple locations currently in the Middle East, North Africa and Asia.
ABOUT PARLUX FRAGRANCES, INC.
Parlux Fragrances, Inc. is a manufacturer and international distributor of prestige products. It holds licenses for Paris Hilton, Jessica Simpson, Nicole Miller, Josie Natori, Queen Latifah, Marc Ecko, Rihanna, Kanye West, XOXO, babyGund, and Fred Hayman Beverly Hills designer fragrances, as well as Paris Hilton watches, cosmetics, sunglasses, handbags and other small leather accessories.
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