ORLANDO, FL--(Marketwire - June 7, 2010) - Ring the Alarm! Police, firefighters and EMTs will surround Hard Rock Cafes on Monday, June 14, 2010. What's the emergency? They want to be first in line for Hard Rock's Burger Badge Bash, an annual event commemorating the 1971 birth year of Hard Rock. Whether it's 71 cents, 71 pence, 71 kroner or 71 euro cents, "71" and a badge is all these local heroes will need to enjoy a Hard Rock Legendary burger.
The fourth annual Burger Badge Bash will be held on Hard Rock's Founders' Day, a yearly celebration marking the opening of the first Hard Rock Cafe in London nearly four decades ago. Hard Rock's Burger Badge Bash is offered to community servants, including police, firefighters and emergency medical technicians, in recognition of their dedication and service to the community.*
"'Love all - Serve all' is more than a tagline to Hard Rock, it's a mantra that has lived on in both theory and practice throughout our 39-year history," said John Galloway, Vice President and Chief Marketing Officer, Hard Rock International. "Founders' Day gives us an amazing opportunity to activate this philosophy, while thanking and honoring local heroes who serve and protect Hard Rock communities every day."
In addition to the special price of Legendary Burgers for badge holders, select Hard Rock Cafes around the world will celebrate with a variety of events, including Guns & Hoses Legendary Burger Eating Contests, which pit members of a city's police and fire departments against each other to determine which department reigns supreme. Throughout the day, eligible civil servants will also receive a limited-edition Hard Rock Cafe bear, made by Herrington Teddy Bears, to re-distribute to a child in need of comfort. **
Burger Badge Bash...Add One
Since 1971, Hard Rock Cafes have created legendary experiences for their guests and serve more than six million Legendary Burgers each year. All of Hard Rock's Legendary Burger selections feature a proprietary blend of grilled Certified Angus Beef® topped with mouthwatering sauces, cheeses and other unique flavors.
*To receive a special priced Legendary Burger on June 14th, civil servants must present proper identification and badge stating their eligible status. The offer is valid only for dining-in at participating Hard Rock Cafes, limited to one item per person and restrictions apply. Visit hardrock.com to find a local participating cafe.
**Burger Badge Bash, Guns & Hoses Legendary Burger Eating Contests and Herrington Teddy Bear promotions will be offered at select Hard Rock Cafe locations including those in the Continental U.S. and Europe. Prices and participation may vary.
For more information please visit www.hardrock.com.
About Hard Rock International
With a total of 164 venues in 52 countries, including 132 cafes and 13 Hotels/Casinos, Hard Rock International is one of the world's most globally recognized brands. Beginning with an Eric Clapton guitar, Hard Rock owns the world's greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. In addition to the two flagship Seminole Hard Rock Hotels and Casinos in Tampa and Hollywood, Fla., Hard Rock Hotels/Casinos are located in Las Vegas, Biloxi, Orlando, Chicago, San Diego, Pattaya, Bali, Macau, Penang and Singapore. Additional hotel and casino projects have been announced in Punta Cana, scheduled to open in 2010; Panama, scheduled to open in 2012; and Hungary, Dubai and Abu Dhabi, scheduled to open in 2013. Hard Rock International is owned by Seminole Hard Rock Entertainment, Inc. For further details on Hard Rock Hotels and Casinos, visit www.hardrockhotels.com. For more information on Hard Rock International, visit www.hardrock.com.
Contact Information:
Contact:
Brian Siemienas
Hard Rock International
+1-407-445-7625
Meredith DeSanti
Amanda Early
Coyne PR
+1-973-316-1665