SAN FRANCISCO, CA--(Marketwire - June 9, 2010) - Eightfold Logic, an inbound marketing and SEO innovator, today announced that Peter Wells has joined the company's growing executive team as senior vice president of sales. Wells joins just a month after the company announced a successful $5.2M Series B funding round, as well as hired marketing analytics veteran Rand Schulman as chief marketing officer.
As head of Eightfold Logic's sales strategy, Wells comes with nearly two decades of sales and marketing analytics management leadership working with some of the country's fastest-growing enterprise technology companies -- including multiple IPOs -- to understand their market and to build highly scalable and successful sales teams. Prior to joining Eightfold Logic, Wells served as senior vice president of sales at TouchCommerce, where he was responsible for enterprise sales strategies. As VP of sales at WebSideStory (now part of Adobe's Omniture), Wells led the North American sales team through the company's initial public offering, and was key in driving the widespread understanding that web analytics is crucial to online business optimization
"Peter is a pioneer in the alignment of web and marketing analytics with sound sales strategy," said Mark Hoffman, CEO of Eightfold Logic. "We are building an executive team focused on measurement in all aspects of business development and growth, and Peter brings innovative thinking matched with unprecedented experience to Eightfold Logic."
"I'm excited to be joining a company that's reinventing the way businesses optimize their SEO and linking marketing strategies," said Wells. "With a strong executive team eating their own dogfood in the way sales and marketing align through analytics, there's a lot both internally and externally about Eightfold Logic that's truly game-changing."
Originally from Darien, Conn., Wells lives in California with his family and competes nationally in Ultimate Frisbee. He holds a BS in Business Management from Sonoma State University.
About Eightfold Logic, Inc.
Eightfold Logic, an inbound marketing and SEO innovator, empowers businesses to attract and engage the highest possible volume of qualified website visitors. Eightfold Logic's patented inbound marketing platform revolutionizes demand generation efforts by improving website findability for qualified buyers through search engine, social media, and cross-link optimization. The San Francisco-based company is privately held and is venture-backed by Rho Canada Ventures, Castile Ventures, Formative Ventures, Retro Venture Partners and The Entrepreneurs' Fund III. For more information contact us at www.eightfoldlogic.com, or 415-655-4970
Contact Information:
Melissa Biles
LaunchSquad
415-625-8555
eightfold [at] launchsquad [dot] com