BOSTON, MA--(Marketwire - June 14, 2010) - uTest, the world's largest software testing marketplace, today announced that VP of Marketing and Community Matt Johnston will be a featured panelist at the Enterprise 2.0 Conference on the topic -- "You Say Social Media, I Say Community: Does It Matter?" -- which will be held at the Westin Boston Waterfront on June 15th from 3:30pm-4:30pm (Grand Ballroom D).
Panelists include Matt Johnston from uTest, Eran Barak from Thomson Reuters, Michael Petillo from W.L. Gore, Megan Murray from Booz Allen Hamilton and Moderator Rachel Happe of The Community Roundtable. This group will discuss the important distinctions between 'social media' and 'community,' but also how they approach the challenges of utilizing social media and online communities in different types of organizations. The speakers will explore the fact that, although "social media" and "community" are often used interchangeably, one has a heavy emphasis on social content, while the other is focused on building a tight network of relationships.
"uTest has a unique perspective on community-building and the use of social media because our community of 25,000+ professional testers drives our entire business," said Matt Johnston, VP of Marketing and Community at uTest. "For uTest, social media is an important vehicle through which we reach our expansive community, but it does not define it. Community-building is a rich, ongoing process with many facets that take many forms -- such as creating structured programs that drive the desired behavior, finding the right mix of incentives, and creating a sophisticated reputation system."
Enterprise 2.0 Boston will be held at the Westin Boston Waterfront from June 14-June 17, 2010. To follow the conference in real time, check out the Twitter hash tag at #e2conf.
About uTest, Inc.
uTest is the world's largest marketplace for software testing services. The company provides real-world testing services through its community of 25,000+ professional testers from 165 countries around the world. More than 1,000 companies -- from startups to global software enterprises -- have joined the uTest marketplace to get their web, desktop and mobile applications tested. More information can be found at www.utest.com or the company's Software Testing Blog at blog.utest.com.
Contact Information:
Media Contact:
Jennifer Moebius
uTest, Inc.
508-480-9999 x114
jenniferm@utest.com
www.twitter.com/utest