SAN FRANCISCO, CA--(Marketwire - June 15, 2010) - Tynt Multimedia Inc. (www.Tynt.com), a free service that allows content websites to track copy/paste actions with detailed analytics, boost traffic and SEO, today announced that its flagship Tynt Insight content-sharing and user engagement measurement service has now been implemented on over half a million websites worldwide, including many of the most highly visible publishing and content owners, such as The New York Daily News, CondeNast, Daily Mail, Hearst, NASDAQ, NBC, and Time properties, as well as Sports Illustrated, The San Francisco Chronicle, Esquire, Men's Health, The New Yorker, Seventeen and Wired magazine and many other major brands.
Among these properties, Tynt Insight now measures user engagement for over 10 billion page views per month, collecting valuable data for publishers and their advertisers.
"Tynt's unique technology provides online content owners with extremely valuable information that just wasn't available before," said Steve Lynas, SVP of Daily News Digital. "As the fourth largest newspaper website in the country, we constantly want to improve our service and can now use Tynt's data to give readers a more engaging experience, and equally importantly, can immediately benefit from incremental page views, improved SEO and enhanced revenue."
Tynt Insight's patent-pending technology anonymously detects copy/paste behavior of website visitors, enabling online content owners to understand, with pinpoint accuracy, exactly which content their visitors find most engaging and how they are sharing it. Further, Tynt Insight lets site owners turn this copy/paste behavior into a powerful asset that:
- drives incremental visits by automatically appending a link back to the original source of content each time copied content is pasted into an email or other document;
- boosts site visibility and enhances SEO and search engine rank by propagating valid high quality links back to their site;
- extends the reach of brands by ensuring publishers receive credit each time their content is copied.
Tynt Insight carefully retains visitor privacy by tracking only content that is copied; it does not capture any identifiable information about the site visitor. The base Tynt Insight service can be implemented by any website or blog at no cost.
"Keeping content highly relevant to visitors, increasing user engagement and generating increased visits are among the most important things for major online content owners and publishers," said Tynt CEO Derek Ball. "Tynt Insight can drive up to 40% more visits to an individual content page, and can increase user engagement across the site dramatically. It's gratifying to see how rapidly many of the major online publishers are recognizing the value of our service."
About Tynt Multimedia
Founded in 2007, Tynt develops leading-edge user engagement solutions that allow online publishers to increase site visits, user engagement and maximize revenue through deep insight into how their content is being consumed and shared. Tynt's unique patent-pending technology anonymously captures data on all copy activities, providing pinpoint accuracy on what content is most engaging, and drives incremental site visits through automatic attribution links when copied information is pasted. In April, Tynt raised $8 million in private equity from 11 Silicon Valley investors led by Panorama Venture Capital. For more information, visit www.tynt.com.
Contact Information:
Media Contact:
Victor Cruz
Principal
MediaPR.net, Inc.
vcruz@mediapr.net
(401) 349-3369