Cision strengthens Swedish market position through acquisition of PIR

Cision strengthens Swedish market position through acquisition of PIR

Cision has today signed an agreement to acquire all shares of the
Swedish company Public and Investor Relations PIR Svenska AB, ‘PIR'. The
transaction will be completed on July 1, 2010.
PIR's business focus is the distribution of press releases and providing
a contact database for journalists and the media for the Swedish market,
i.e the services Cision refers to as ‘Connect' and ‘Plan'. PIR currently
has 7 employees with a turnover of about SEK 8 million for 2009. Through
focused sales management and excellent customer service, PIR has
experienced high growth rates in the past few years, accumulating a
sizeable customer base, particularly in the public sector. 
Historically, PIR has delivered very solid operating margins. Combined
with expected synergies upon its integration with Cision, the
acquisition is therefore expected to have a positive impact on Cision's
European operating margins from the second half of 2010.
“The acquisition of PIR is consistent with our strategy as presented
earlier in the year, where we stated that we will increasingly seek out
opportunities for selected value-accretive acqusitions in the Plan and
Connect service areas. Combining the customer base of PIR with Cision's
award winning service platform CisionPoint strengthens our Swedish
market position and improves earnings capacity of Cision's European
division”, says Hans Gieskes, CEO of the Cision Group.

For further information, please contact:

Hans Gieskes, President and CEO
Telephone: +46 8 507 410 91
E-mail: hans.gieskes@cision.com (hans.gieskes@cision.com)

Erik Forsberg, CFO
Telephone: +46 8 507 410 91
E-mail: erik.forsberg@cision.com (erik.forsberg@cision.com)

Cision AB
SE-114 88 Stockholm
Telephone: +46 8 507 410 00