REDWOOD CITY, CA--(Marketwire - August 4, 2010) - ReputationDefender, the global leader in online privacy and reputation management, today announced new features of MyPrivacy, the company's privacy control solution. Now, paying customers of MyPrivacy can opt-out of behavioral ad tracking, providing protection against unwanted documenting of online activities.
"Just by being online, individuals create a digital footprint that is tracked by advertisers, marketers and other prying eyes," said Michael Fertik, CEO of ReputationDefender and author of the bestselling book "Wild West 2.0." "It's fundamentally impossible to run an ad-based business and care deeply about users' privacy; users' information is the only thing you have to sell. Today's update to MyPrivacy marks a major shift in control. Users can now confidently perform their daily Web activities without the risk of exposing personal and private information."
This latest enhancement of MyPrivacy makes a "do-not-track-online list" a reality, with its solution to opt-out of more than 100 online ad tracking networks. The ad network opt-out feature is part of ReputationDefender's MyPrivacy solution that removes personally-identifiable information (PII) from Web databases, preventing personal information from being sold or given away without express permission. MyPrivacy also allows users to opt-out of unwanted mail.
As evidenced by today's announcement, ReputationDefender is committed to continuously expanding its solutions to meet the evolving demands of individuals' internet privacy: A recent Zogby International study reported 81 percent of respondents are "somewhat" or "very" concerned about companies tracking their Internet behavior for advertising purposes; additionally, 79 percent of respondents said they would like to see a "do-not-track" list, similar to the do-not-call registry.
Online privacy and reputation management continue to grow in relevancy as more individuals and businesses recognize the need to take control of their online presence. ReputationDefender leads the conversation and was recently featured in New York Times Sunday Magazine cover story, "The Web Means the End of Forgetting," a critical investigation of online privacy on the evolving Web.
ReputationDefender provides individuals, businesses and parents with solutions to protect their privacy and manage their online reputations. Its products give customers the ability to monitor everything online about themselves and their families, to own their online image by controlling their search engine results and to remove or prevent personal information about themselves from being shared or sold online.
MyPrivacy's update to provide paying customers with the power to set their preferences around behavioral ad tracking is enabled by PrivacyChoice, an independent organization dedicated to making consumer privacy choices understandable and actionable. The platform is a comprehensive database of online tracking companies, policies and certifications, which is integrated with an industry-wide tracking preference control platform for consumers.
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About ReputationDefender
ReputationDefender is the pioneer and global leader in online reputation and privacy management. The privately held company has advanced technology, unique business processes and a suite of products designed for all consumer segments -- including professionals, small business owners, students, social Web enthusiasts, parents and more -- that make it easier to control online reputations and protect against Internet stalking, identity theft/impersonation and other online threats. ReputationDefender has its headquarters in Silicon Valley, an office in Germany and serves customers in more than 100 countries. For more information, please visit www.reputationdefender.com.
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