PALO ALTO, CA--(Marketwire - August 4, 2010) - Criteo, the global leader in scalable personalized retargeting, today announced that John Kelly, VP of sales, has been named the official Chairman of the "Personalization and Relevance Marketing" track for eTail East Baltimore 2010. The selection coincides with Criteo's major U.S. momentum and on-going industry leadership.
As Chairman, Kelly will kick-off and moderate the sessions in the "Personalization and Relevance Marketing" track on Day 1 of the main conference. Conference organizers also selected Kelly as a featured panelist in the Keynote Session -- "Optimizing Your Marketing Efforts To Drive Sales." eTail East takes place on Monday, August 9 through Thursday, August 12, and is the premier Internet retail conference for senior marketing and e-commerce executives.
"Criteo continues to demonstrate outstanding leadership in the online retargeting space. The company's insight will be extremely valuable for online retailers looking to optimize their marketing efforts," said Jarrett Spagnoli, executive director of eTail East. "John Kelly's expertise is applicable to a wide range of conference attendees, which is reflected by naming him Chairman of this track and a panelist among his peers."
"Our current clients have seen dramatic results through our CPC model. We have been able to increase top-line revenues significantly and still meet some very strict ROAS goals. Being selected as both Chairman and panelist at eTail East will provide the opportunity to present the benefits of relevant, efficient and scalable display advertising," said John Kelly, VP of sales at Criteo. "The future of advertising is here, and the time is perfect for this audience to learn how to maximize their ROI and re-engage online shoppers through personalized performance marketing."
Criteo's team will be attending eTail East and looking forward to discussing Criteo's PPC display retargeting solution with attendees. Criteo's solution delivers the scale and personalization required to cost-effectively win back lost prospects by creating the most relevant retargeted display advertisement personalized for each individual site visitor.
About Criteo
Criteo is the global leader in scalable personalized retargeting. Criteo enables e-commerce companies to re-engage with website visitors who have left their site via retargeted personalized display ads. These ads are dynamically generated on-the-fly with product recommendations based on the visitor's product-viewing history. Criteo's turnkey solution is a "one-stop-shop" for ad campaign deployment, including: personalized banner design, media planning, ad serving, campaign optimization and real-time reporting. Criteo's service is based on a pay-per-click (PPC) model, therefore clients pay only when prospects click-through and return to their website, creating a low-risk, high return value proposition. Criteo displays billions of retargeted banners each month and works with more than 500 of the top worldwide e-commerce companies. For more information, please visit http://www.criteo.com.
Contact Information:
Contact Information
Rachel Levine or Steve Mnich
LaunchSquad
415.625.8555
Criteo(at)launchsquad(dot)com