NORTHBROOK, IL--(Marketwire - August 5, 2010) - Independent, full-service marketing agency Blue Chip announced today its relaunch as Blue Chip Marketing Worldwide (BCMW) (www.bluechipmarketingworldwide.com), with expanded offerings in Europe and Asia. In an effort to serve greater international demand for its core shopper marketing and patient recruitment clients, BCMW now offers offices in London, Paris, Brussels, Munich and Mumbai. The agency has also defined a new company structure and expanded its service offerings.
"For years, we've worked with global accounts in the healthcare, CPG and retail industries to help brands connect with customers in the US marketplace," said Chairman and CEO Stanton Kawer. "But clients need more access and these cities offer significant room for growth in shopper and patient recruitment marketing. Bringing Blue Chip's proven and proprietary strategies to these regions deliver on our renewed promise to better serve our clients' needs wherever they are -- or need to be -- by offering uniting best practices worldwide."
In addition, BCMW has streamlined its core offerings into three marketing divisions to more efficiently deliver measurable results and return on investment to clients as the company expands further into the global market:
- Blue Chip Retail Marketing offers an award-winning practice in Shopper and Retailer Marketing with expertise in category management initiatives, shopper insights, analytics, geodemographic modeling, media optimization models, and more than 20 years of experience with premium brands such as Procter & Gamble, Gorton's, Blue Bunny, Weight Watchers, SUPERVALU and more.
- Blue Chip Healthcare Marketing delivers more than 15 years of experience in Direct-to-Patient, Professional and Patient Recruitment for clinical trials. The division offers unparalleled expertise in combining healthcare marketing insights with brand building patient expertise, having worked with 16 of the top 20 pharmaceutical and biotech companies including Novartis, Forest Laboratories, Inc. and Johnson & Johnson, among others.
- Blue Chip Brand Marketing specializes in Consumer and Business-to-Business marketing to accelerate business cycles to fulfill the most relevant and natural consumer outreach today from foods and pharmaceuticals to electronics and home improvement. Clients include Home Run Inn, Diurex, On-Cor, EcoTools, Homewerks Worldwide and others.
According to Kawer, "Each of these new divisions represents a core area of excellence for the agency built through years of collaboration with the most prominent category leaders. But they all draw from an underlying, unified mastery of skills in brand awareness, consumer insights, analytics and media know-how that guide the overall success of our teams and the clients we represent."
BCMW has launched a new website at www.bluechipmarketingworldwide.com that highlights expanded services, including global in-store audits, analytics and implication assessments for the retail European landscape across food, pharmacy and electronic retail channels, as well as feasibility initiatives for patient recruitment in key markets. The site also offers insights into how the agency unites brands to sales by delivering creative, innovative and accountable marketing strategies with a measurable return on investment.
About Blue Chip Marketing Worldwide
Founded in 1982 in Northbrook, Illinois, Blue Chip Marketing Worldwide (www.bluechipmarketingworldwide.com) is an independent, full-service global marketing agency that unites brands to sales to deliver unparalleled results. Through 360° insights, proprietary models and detailed execution, BCMW delivers core marketing capabilities for the retail, healthcare and branding sectors. Clients include Procter & Gamble, Gorton's, Weight Watchers, Blue Bunny, Barilla, On-Cor, Biosante Pharmaceuticals, InVentive Healthcare and Alva Amco, among others.
