LAS VEGAS, Aug. 16, 2010 (GLOBE NEWSWIRE) -- EQ Labs announced today that it has sponsored a Starcraft II Tournament this past weekend in Minneapolis, Minnesota. The sponsorship of this tournament will begin an aggressive campaign by EQ Labs to target an estimated 100 million video gamers worldwide.
Starcraft is a PC-based video game developed by Blizzard Entertainment. The first game of the series was released for Microsoft Windows in 1998. As of February 2009, over 11 million copies of the game were sold worldwide making it one of the top selling video games of all time. The sequel to the first version of Starcraft was in development over 5 years and was released at Midnight on July 26th, 2010 to long lines. It is currently the third best-selling video game on Amazon.com.
In 2009, computer and video game companies sold 273 million units in the United States generating $20 billion in revenues. According to the Entertainment Software Association, 68 percent of American households play video and computer games.
Maurice Owens, Chief Executive Officer of EQ Labs, stated, "We believe worldwide video gamers represent one of the largest and most enthusiastic groups of consumers for EQ. Although we are in a very challenging economic environment, the economic demographics of the worldwide gaming market remain very positive according to all reports."
Owens added, "Gamers have given us excellent feedback regarding EQ and we are working diligently to rapidly expand its availability in large retail outlets throughout the world."
EQ Energy Drink is currently sold in 800 stores in 48 states. The EQ Energy drink is the only effervescent-based tablet on the market today that is specially formulated with a combination of essential herbs and nutrients to easily dissolve in any beverage resulting in sustainable energy and a heightened sense of focus.
About EQ Labs, Inc. EQ Labs is engaged in the development, marketing and sale of EQ ("The Smart Energy Drink"). EQ is an effervescent tablet that can be dissolved in any beverage to provide instant energy. Consisting of a blend of essential vitamins, Gingko Biloba, and less caffeine than a cup of coffee. EQ is currently sold at Best Buy, 7-Eleven, Walgreens and other leading retailers. For more information about EQ, visit: www.drinkeq.com/" target="_top" rel="nofollow">http://www.drinkeq.com/.
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StarCraft and Blizzard Entertainment are trademarks or registered trademarks of Blizzard Entertainment, Inc. in the U.S.
and/or other countries.
Forward-Looking Statements: This press release contains forward-looking statements that reflect the Company's current expectation regarding future events. Actual events could differ materially and substantially from those projected herein and depend on a number of factors. Certain statements in this release, and other written or oral statements made by EQ Labs, Inc. are forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. You should not place undue reliance on forward-looking statements since they involve known and unknown risks, uncertainties and other factors which are, in some cases, beyond the Company's control and which could, and likely will, materially affect actual results, levels of activity, performance, or achievements. The Company assumes no obligation to publicly update or revise these forward-looking statements for any reason, or to update the reasons actual results could differ materially from those anticipated in these forward-looking statements, even if new information becomes available in the future.