WILTON, Conn., Aug. 23, 2010 (GLOBE NEWSWIRE) -- Drinks Americas Holdings, Ltd. (OTCBB:DKAM) a leading owner, developer and marketer of premium beverages associated with renowned icons, announced today that from the date it entered into the Company's strategic agreement with Mexcor International Wine and Spirits, its overall case business from February through July is tracking ahead in shipments by more than 18%. As Drinks Americas continues to regain sales momentum, each of its brands has continued to perform well into the first Fiscal Quarter of 2011. In the first quarter, with only 25% of the year elapsed, Olifant Vodka has shipped 46% of all of 2010's business, Damiana has shipped 430% of all of last year's business, Old Whiskey River Bourbon has shipped 67% of all of last year's business, Trump Vodka has shipped 35% of all of last year's business and Aguila Tequila has shipped 900% of all of last year's business.
While Drinks' strategic relationship with Mexcor calls for the Company ultimately to receive a net royalty in return for Mexcor's assumption of various inventory and selling costs, Drinks' management is extremely satisfied with the performance of these brands versus the prior year and period, consumer acceptance and distributor and retail selling efforts.
About Drinks Americas
Drinks Americas develops, owns, markets, and nationally distributes alcoholic and non-alcoholic premium beverages associated with renowned icon celebrities, including Willie Nelson's Old Whiskey River Bourbon and Trump Super Premium Vodkas. Other products owned by Drinks Americas include Olifant Vodka, Aguila Tequila and Rheingold Beer. The Company has recently developed and assisted in the launch of Kid Rock's American Badass Beer selling in Michigan.
For further information, please visit our new website at www.drinksamericas.com/">www.drinksamericas.com.
Safe Harbor
Except for the historical information contained herein, the matters set forth in this release, including the description of the company and its product offerings, are forward-looking statements within the meaning of the "safe harbor" provision of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are subject to risks and uncertainties that may cause actual results to differ materially, including the historical volatility and low trading volume of our stock, the risk and uncertainties inherent in the early stages of growth companies, the company's need to raise substantial additional capital to proceed with its business, risks associated with competitors, and other risks detailed from time to time in the company's most recent filings with the Securities and Exchange Commission. These forward-looking statements speak only as of the date hereof. The company disclaims any intent or obligation to update these forward-looking statements.