SANTA BARBARA, CA--(Marketwire - August 24, 2010) - Today Mindflash announced that VP of Product and Engineering Cameron Gray will be speaking at UX Week in San Francisco. Gray will be presenting alongside Adaptive Path Experience Designer Paula Wellings to discuss how Mindflash and Adaptive Path worked together to build the new Mindflash online training product. Mindflash's online training platform enables anyone to create a training course using content they already have, then lets them insert quizzes to make sure employees have mastered the material. Gray and Wellings will outline how Mindflash and Adaptive Path developed Mindflash's online training platform, which is set to launch a public beta this fall.
In 2008, after more than five years of success with their original product, CourseHost, Mindflash recognized an unmet market of small businesses that needed an easy-to-use, cost-effective, web-based training platform. Mindflash challenged themselves to rethink their approach to training, and in turn their product design and development processes. Mindflash partnered with Adaptive Path and Bolt | Peters to research how to build a product that would solve the training problem that all organizations face: making sure employees have the knowledge and skills they need to succeed at their job and contribute to the company's success.
"While Mindflash always had the end-user in mind, we wanted to focus our product entirely around their needs, making sure the development was centered on creating the best user experience possible," said Cameron Gray, VP of Product and Engineering at Mindflash. "Adaptive Path and Bolt | Peters were vital partners in helping us realize our vision, creating the research-backed and user-tested framework for the product we have today."
"The Adaptive Path team started with Mindflash at a significant inflection point in their design process," said Paula Wellings, Experience Designer at Adaptive Path. "We helped them take a holistic view of the training problem, and worked together to design and build a product that is intuitive, easy to use, and fun."
After initial design and development were completed, Mindflash partnered with Bolt | Peters for usability testing. "When we first saw the Mindflash training platform, we could tell that the overall structure was very successful," said Nate Bolt, President at Bolt | Peters. "We helped Mindflash identify small tweaks that would make a big difference in the overall usability and functionality of the product."
Mindflash launched the first iteration of their online training platform in an invitation-only private beta in April, 2010, and plans to launch in public beta in September.
"The Mindflash team is unique in that we had the courage to commit ourselves to creating the best product for the user," said Donna Wells, Mindflash CEO. "It's not about needless bells and whistles, or re-inventing PowerPoint. Mindflash simply gives organizations the tools they need to work better."
For more information on UX Week, visit www.uxweek.com
About Mindflash.com (www.mindflash.com)
Mindflash.com is on a mission to create the best online training software for small businesses. Mindflash.com investors include the Investment Group of Santa Barbara (IGSB), a private company with an exceptional track record of successful investments including The Learning Company, Advent Software, AppFolio, and GlobalEnglish. The company is based in Santa Barbara, Calif., with an office opening soon in Palo Alto, Calif.
For more information and to request an invitation to test our public beta product, please visit http://www.mindflash.com and follow us on Twitter: http://www.twitter.com/mindflash.
Contact Information:
Contact:
Virginia Zimpel
LaunchSquad
Virginia@launchsquad.com
415.625.8555