SEATTLE, WA--(Marketwire - August 25, 2010) - Mercent™, a leading provider of on-demand performance marketing solutions for retailers, announced today the release of new and expanded features in support of eBay Checkout and Large Merchant Services APIs, and PayPal payment processing.
Mercent ensures large, brand name retailers are visible, competitive, and profitable across digital advertising and eCommerce sales channels including Amazon, Google and eBay by providing consolidated feed management, reporting and optimization tools through its Mercent Retail™ platform. The company is recognized across the eCommerce industry as the only channel management vendor to provide complete marketplace integration with automated delivery of order data from third-party marketplaces directly to a retailer's existing inventory and fulfillment systems. Through Mercent Retail, merchants can fully optimize 100% of their product listings across eBay, Amazon and other leading eCommerce channels, and efficiently process high order and payment volumes through eBay and PayPal.
Mercent has a strong and tenured history supporting eBay. The company was the first provider to support multi-variation product listings on eBay, allowing leading retailers like The Walt Disney Company, GSI Commerce (SmartBargains.com), Altrec.com and FragranceNet to increase their online marketing efficiency; more effectively manage inventory; significantly reduce costs by combining many single-quantity and/or multi-quantity fixed price listings into a single listing; and improve overall brand and inventory exposure to millions of online shoppers. In 2009, Mercent was recognized by eBay with the 2009 Star Developer Award for its market-leading support of eBay Checkout, PayPal, and eBay Large Merchant Services APIs.
With today's announcement, Mercent marks another leadership milestone in eBay channel support by being the first and only eBay Certified Provider to leverage eBay's Large Merchant Services APIs to integrate large eBay sellers with eBay Checkout.
"It is clear online retailers recognize the need for sophisticated business tools that can help them more successfully reach and sell to online shoppers," said Eric Best, Mercent CEO. "Our expanded support for eBay demonstrates Mercent's ongoing commitment to provide retailers with the industry's most innovative and market-leading tools and technology, and we look forward to further expanding the capabilities of Mercent Retail."
Additional Mercent Retail™ for eBay Sellers include:
- Complete product and order feed integration - ensure your product listings are always synchronized with your back-end systems without manually downloading order reports or uploading inventory figures.
- Streamlined product catalog management - quickly map your products and categories to the best performing eBay categories. Use automated content rules to apply content changes, such as inserting promotional text, across definable segments of your product catalog.
- Comprehensive analytics - track and report on the revenue, profits, cost-per-order (CPO), and other key retail advertising metrics associated with orders on eBay and other online shopping channels.
- Powerful optimization features - Automatically optimize advertising campaigns based on listing-specific and product-specific performance parameters including stock levels, gross margin, cost-per-click (CPC), ROAS, and CPO.
About Mercent
Mercent is a leading provider of online channel marketing technology and services for retailers. Through its award-winning Mercent Retail™ SAAS technology and Mercent Performance™ professional services, Mercent helps the world's most successful online merchants including 1-800-Flowers, Bass Pro Shops, Brookstone, GUESS?, L'Occitane USA, Redcats Group, and REI optimize online shopping channel marketing campaigns to drive customer acquisition, revenues, profits, and inventory velocity. Mercent is the single point of integration with a vast online advertising network that includes transactional marketplaces such as Amazon.com and eBay; comparison shopping engines (CSEs) such as Shopping.com and NextTag; affiliate marketing programs such as LinkShare and the Google Affiliate Network; and other product advertising channels including Microsoft Bing Cashback and Google Product Listing Ads (PLA). The company is a 'Selling on Amazon.com' Certified System Integrator, Buy.com Gold Certified Partner, eBay Certified Provider, certified Google Product Search Partner. Founded by a seasoned team of Amazon.com veterans, Mercent is a venture-funded company based in Seattle, WA.
Contact Information:
Mercent PR Contact
Kristine Szarkowitz
Tel: 206-832-3900