Elcoteq Changes Its Organization Structure to Better Support the Redefined Strategy

Elcoteq SE
Stock Exchange Release
September 6, 2010 at 8.30 am (EET)


Elcoteq SE will launch a new organization structure effective as of October
1, 2010 in order to better support the execution of new, redefined strategy
introduced in early 2010. The new organization enables:

  * Improved centrally managed customer care for our global customers together
    with improved local presence to serve local and smaller businesses close to
    customers
  * Stronger service orientation to support  customers' short term needs and
    long-term requirements
  * More focused management and further development of Elcoteq's AMS business


The new organization changes some responsibilities within the Management Team
but its composition will not change. The change in financial segment reporting
will become effective as of October 1, 2010.

AMS and EMS into separate business segments
In the new organization, the two current Strategic Business Units (SBU),
Consumer Electronics and System Solutions, are combined into one Business
Segment named EMS (Electronics Manufacturing Services). The EMS business
concentrates on serving its customers in Engineering, Manufacturing and
Fulfillment services globally. The Business Segment will concentrate on serving
the existing product segments and actively seeking for new segments with focus
on value adding services rather than high material content. Currently the EMS
business represents approximately 90% of Elcoteq´s net sales.

The AMS (After Market Services) Business Segment concentrates on providing its
customers with reverse logistics, configuration, repair, refurbishment and other
after market services. By concentrating these services into its own separate
Business Segment the company targets to establish stronger and more focused
management for its AMS business. Elcoteq aims to expand both geographical
footprint and its service offering in the AMS business. Currently the AMS
business represents approximately 10% of Elcoteq´s net sales.

Both Business Segments have a profit and loss responsibility and they are
responsible for managing and developing their customer relationships and service
offerings. Business Segments are supported by various Group level functions
including New Sales and Group Operations. New Sales -function concentrates on
identifying new business opportunities outside current business scope, providing
centralized business intelligence services and supporting the Business Segments
in acquiring new customers in targeted segments. Group Operations-function is
responsible for managing and operating the global factory network, supply chain
and sourcing.

As of October 1, 2010, the responsibilities within the Management Team will be
as follows:
Mr. Jouni Hartikainen, President and CEO
Mr. Sándor Hajnal, Senior Vice President, Human Resources
Mr. Vesa Keränen, Senior Vice President, AMS Business Segment
Mr. Tommi Pettersson, Senior Vice President, EMS Business Segment
Mr. Mikko Puolakka, CFO
Mr. Tomi Saario, Senior Vice President, New Sales
Mr. Roger Taylor, Senior Vice President, Group Operations

Towards profitable and more stable company
To expand and balance its customer base and hence decrease the  impact of volume
fluctuations in single customer or product program to whole company's business,
 are essential objectives in Elcoteq´s redefined strategy. By providing full
scope of Life Cycle Services to customers, with special emphasis on growing
After Market Services supported by Engineering and Fulfillment services, the
company aims also to stabilize its electronics manufacturing business. While
strategic direction evolves towards high value added service business instead of
high material content business, the company shifts its focus on improving the
profitability and stability instead of pursuing aggressive top line growth.

According to its redefined strategy Elcoteq´s vision is to be the Life Cycle
Services Partner of choice for high-tech product and service companies. By
altering its organization to better support this strategy and to fully utilize
the market opportunities, Elcoteq aims to provide company´s customers with
comprehensive global AMS and EMS solutions where, by 2013, no single customer
represent more than one third of total sales and the relative weight of AMS
customers will increase.

Jouni Hartikainen, the President and CEO of Elcoteq comments: "Our redefined
strategy has been extremely well received by our customers and during this year,
we have won over 10 new customers. This new organization is a rational next step
in executing our strategy in order to better focus on serving and fulfilling our
customers´ different needs."


ELCOTEQ SE

Satu Jaatinen
Director, Corporate Communications & IR

Further information:
Jouni Hartikainen, President and CEO, tel. +358 10 41 311
Mikko Puolakka, CFO, tel. +358 10 413 1287

About Elcoteq

Elcoteq SE is the global Life Cycle Services Partner for high-tech product and
service companies.
Engineering, Manufacturing, Fulfillment and After Market Services are the
cornerstones of Elcoteq's extensive service offering. Elcoteq has a proven track
record in electronics manufacturing services (EMS) and a global factory network
coupled with modern manufacturing equipment and consistent systems and
processes.
Products include Consumer Electronics devices such as mobile phones and their
accessories, set-top boxes, LED lamps and luminaires, flat panel TVs as well as
System Solutions products such as infrastructure systems, modules and other
industrial segment products.
The Group's consolidated net sales for 2009 totaled 1.5 billion euros and it
employs approximately 10,000 persons. Elcoteq SE is listed on the Nasdaq OMX
Helsinki Ltd.  For more information visit the Elcoteq website at
www.elcoteq.com.


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