ReputationDefender Announces Paul Kirincich as Chief Financial Officer and Tiger Lan, Vice President Engineering

Company Poised for High-Volume Growth With Strong Executive Team Lineup


REDWOOD CITY, CA--(Marketwire - September 8, 2010) - ReputationDefender, the global leader in online privacy and reputation management, today announced two new hires to its executive management team: Paul Kirincich will serve as Chief Financial Officer and Tiger Lan, Vice President Engineering. Veterans of Netflix and Plaxo, both executives join the company with backgrounds in leading disruptive technologies from the start-up stage to a mainstream audience.

"With the addition of these extremely accomplished new hires, we've solidified an impressive executive team that's poised to take the company to its highest level of success," said Michael Fertik, CEO and founder. "Paul Kirincich has an ideal combination of skills for ReputationDefender; he's a polished CFO, a revenue driver and a savant when it comes to customer behavioral analytics, as demonstrated by his lasting impact at Netflix. And Tiger Lan possesses the vision and leadership needed to develop and scale innovative products during the company's explosive growth stage."

Paul Kirincich, CFO, joins ReputationDefender from his position as CFO at Extend Health, Inc., where he generated more than 2X revenue growth within one year. Previously, Kirincich built the forecast and analytical team at Netflix, which provides the company its core competitive advantage and system which it relies on today when making key business decisions. At ReputationDefender, Kirincich will draw on his expertise in managing high growth businesses and his deep knowledge of consumer subscription economics to lead the company's expansion into new markets and services.

As Vice President Engineering, Tiger Lan is responsible for the technical development of the company's rapidly growing suite of products. Lan's expertise in recruiting and managing high performance engineering teams as well as delivering products designed for social networking and viral growth -- as honed during his tenure as Director of Engineering at Plaxo -- will be critical to his role leading ReputationDefender technology development. Prior to ReputationDefender, Lan served as Director of Engineering at Plaxo and held engineering and strategic development roles at Yahoo!, Microsoft and Ariba.

The company continues its fast-paced growth, driving new customer and partner acquisition in its position as the leader in online reputation management and privacy controls. In the past year, ReputationDefender has raised $24 million in venture funding from investors including Bessemer Venture Partners, JAFCO Ventures and Kleiner Perkins Caufield & Byers. ReputationDefender was recently named Technology Pioneer 2011 by the World Economic Forum. This prestigious award recognizes ReputationDefender's leadership in tackling Internet privacy and online reputation and the company's technologically innovative solution.

About ReputationDefender
ReputationDefender is the pioneer and global leader in online reputation and privacy management. The privately held company has advanced technology, unique business processes and a suite of products designed for all consumer segments -- including professionals, small business owners, students, social Web enthusiasts, parents and more -- that make it easier to control online reputations and protect against Internet stalking, identity theft/impersonation and other online threats. For its technological advancement of digital privacy and control, ReputationDefender was honored as Technology Pioneer 2011 by the World Economic Forum. ReputationDefender has its headquarters in Silicon Valley, an office in Germany and serves customers in more than 100 countries. For more information, please visit www.reputationdefender.com.

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