No. 4 COMPANY ANNOUNCEMENT 7 October 2010 EXERCISE OF WARRANTS PANDORA A/S has received a request from the below mentioned holders of warrants that they will exercise their warrants: -------------------------------------------------------------------------------- | Name of holder of warrants: | Number of | Number of shares | | | warrants before | when all warrants | | | the offering | are exercised | -------------------------------------------------------------------------------- | Mikkel Vendelin Olesen | 412 | 415,397 | -------------------------------------------------------------------------------- | Tobias Toft | 132 | 133,088 | -------------------------------------------------------------------------------- | John White | 49 | 49,404 | -------------------------------------------------------------------------------- | Henrik Holmark | 329 | 331,713 | -------------------------------------------------------------------------------- | Ulrik Thaysen | 25 | 25,206 | -------------------------------------------------------------------------------- | Thomas Ryge Mikkelsen | 247 | 249,036 | -------------------------------------------------------------------------------- | Thomas Nyborg | 82 | 82,676 | -------------------------------------------------------------------------------- | Torben Ballegaard Sorensen | 421 | 424,471 | -------------------------------------------------------------------------------- | Erik D. Jensen | 82 | 82,676 | -------------------------------------------------------------------------------- As a consequence of such exercise of warrants the share capital will be increased by nominal DKK 1,786,116 divided into 1,779 new shares and 1,784,337 bonus shares of DKK 1 nominal value each. The subscription price for the new shares will be DKK 1.21 per share of DKK 1 nominal value each. The new shares will be listed on NASDAQ OMX Copenhagen A/S following registration of the capital increase with the Danish Commerce and Companies Agency. The new shares shall give rights to dividend and other rights from the date of registration with the Danish Commerce and Companies Agency. ABOUT PANDORA PANDORA is a designer, manufacturer, marketer and distributor of hand finished and modern jewellery made from genuine materials - primarily sterling silver, gold, precious and semi-precious stones and Murano glass. As at 30 June 2010, our jewellery was sold in 47 countries on six continents through approximately 10,000 points of sale, including over 260 PANDORA branded concept stores. Our collectible charm bracelets made from sterling silver and gold and charms made from different genuine materials, which are featured in our Moments collection, constitute our core product offering. In addition, we offer other pieces of jewellery, such as rings, bracelets, necklaces and earrings, through our Moments, Stories, Compose, LovePods and Liquid Silver collections. PANDORA was founded in 1982 in Copenhagen, Denmark and employs over 4,500 people worldwide, of whom more than 3,300 are located in Gemopolis, Thailand, where PANDORA manufactures its jewellery. The company is publicly listed on NASDAQ OMX Copenhagen. In 2009, PANDORA generated revenue of approximately DKK 3.5 billion (approximately EUR 465 million) and EBITDA of approximately DKK 1.6 billion, and in H1 2010 generated revenue of approximately DKK 2.6 billion (approximately EUR 345 million) and EBITDA of approximately DKK 1.0 billion. CONTACT For further queries, please contact: Kasper Riis, Communications Manager Phone +45 3672 0044 Mobile +45 3035 6728