SANTA MONICA, CA--(Marketwire - October 19, 2010) -
WHO:
Verimatrix specializes in securing and enhancing revenue for multi-screen digital TV services around the globe. The next-generation Verimatrix Video Content Authority System (VCAS™) 3 core architecture shifts the value proposition beyond content protection, towards the broader perspective of revenue security for cable, satellite, terrestrial and IPTV operators.
Steve Christian, VP of Marketing, has a wealth of experience in the digital media and Internet technology space and is a frequent speaker on media technology and business trends at global industry events. At Verimatrix, he is responsible for product strategy, marketing programs and management of brand equity.
WHAT:
"Content Rights and Technology Solutions in Media and Entertainment." The concept of digital rights management (DRM) has evolved from a lock down mechanism that frustrates legitimate consumers to a necessary enabler of innovative business models in the new world of multi-screen TV services. Christian will point to innovative operators and current consortium initiatives that are using security in novel applications to give ultimate choice to operators and flexibility to consumers.
He will also discuss why selectable output control and forensic watermarking technology are blazing new trails for early release windows and helping to create new business opportunities for video-on-demand (VOD).
WHEN:
Wed., Oct. 20th at 3:50 p.m. -- 5:00 p.m.
WHERE:
Digital Hollywood Fall 2010, Loews Santa Monica Beach Hotel, Santa Monica, Calif.
About Verimatrix
Verimatrix specializes in securing and enhancing revenue for multi-screen digital TV services around the globe. The award-winning and independently audited Verimatrix Video Content Authority System (VCAS™) and ViewRight® solutions offer an innovative approach for cable, satellite, terrestrial and IPTV operators to cost-effectively extend their networks and enable new business models. As the recognized leader in software-based security solutions for premier service providers, Verimatrix has pioneered the 3-Dimensional Security approach that offers flexible layers of protection techniques to address evolving business needs and revenue threats. Maintaining close relationships with major studios, broadcasters, industry organizations, and its unmatched partner ecosystem enables Verimatrix to provide a unique perspective on digital TV business issues beyond content security as operators seek to deliver compelling new services. For more information, please visit www.verimatrix.com and our Pay TV Views blog to join the conversation.