WatchIt Technologies and Air Pure Systems Development on Track With Fed's Goal of 62 Mpg by 2025

New Technology Can Help Achieve Fed's Goal


ARDEN, NC--(Marketwire - October 29, 2010) -  WatchIt Technologies Inc. (PINKSHEETS: WTCT) announced today that the Company supports what could be a new industry standard for automakers' fleet average mpg. According to the company, its proprietary technology could go a long way towards assisting auto and truck manufacturers towards reaching that goal as well as decreasing tail pipe emissions.

"The prototype of the Air Pure System's 'fuel reformer' has achieved greater than 20% improvement in fuel economy in its initial testing at an EPA certified facility," stated Brian Riley, President and CEO of WatchIt Technologies. "In a recent controlled road test, the test vehicle achieved an MPG increase of almost 30%. With those kind of increases possible on the initial versions of our patent pending 'fuel reformer,' we are confident that with the planned additional research and development, we can increase those numbers. The company's plan is to further develop and test the technology as well as develop models for a variety of different fuels."

Air Pure Systems has developed a unique technology that can significantly enhance the combustion process in gasoline engines. "The simplest explanation is that the fuel flows through our patent pending device and is 'reformed' which allows the fuel to burn more efficiently," stated Rob Ryon, President of Air Pure Systems Development. "The reformed fuel directly yields more miles per gallon and the exhaust emissions are reduced correspondingly."

According to both the Transportation Department and the Environmental Protection Agency, a carmaker's fleet may need to meet a standard somewhere from 47 mpg to 62 mpg. Although the standards are still several years out, they are closely watched by the auto industry as it develops future vehicles. Environmental groups also monitor the standards for reductions in greenhouse gases blamed for global warming and decreasing our dependence on foreign oil.

WatchIt Technologies is actively seeking companies that have the attributes of being highly innovative and "first in" within their respective sector. Most companies partnering with WatchIt Technologies will have already completed their initial R&D and will need management consultation and financial assistance to take it to the next level and to profitability.

About WatchIt Technologies Inc.:

WatchIt Technologies is an alternative "incubator" for developing and emerging "Green Technology" corporations. Its focus is on strategies that are structured to mitigate risk and produce returns in all market environments. Its current investment/development strategy is on direct investments in small/micro-cap public companies that have emerging growth and development and are exclusively involved in some aspect of "Green Technology."

It will offer management consultation to companies that meet its strict criteria and vetting process and align them with individuals and financiers to help them achieve their financial goals and objectives.

Safe Harbor Act: Statements contained in this news release, other than those identifying historical facts, constitute "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934 and the Safe Harbor provisions as contained in the Private Securities Litigation Reform Act of 1995. Such forward-looking statements relating to the Company's future expectations, including but not limited to revenues and earnings, technology efficacy, strategies and plans, are subject to safe harbors protection. Actual Company results and performance may be materially different from any future results, performance, strategies, plans, or achievements that may be expressed or implied by any such forward-looking statements. The Company disclaims any obligation to update or revise any forward-looking statements.

Contact Information:

Contact:
Watchit Technologies Inc
Investor Relations
1-828-483-4131
Website: www.watchittech.com

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