Coastal Contacts Adds 10,000 New Eyeglasses Customers in a Single Day

VANCOUVER, British Columbia, Nov. 3, 2010 (GLOBE NEWSWIRE) -- Coastal Contacts
Inc. (TSX:COA) (Stockholm:COA) ("Coastal Contacts" or "Coastal"), the leading
online retailer of contact lenses and prescription eyeglasses, today provided
an eyeglasses update that during a single twelve hour period in October, 2010
Coastal generated orders for more than ten thousand pairs of eyeglasses from
new customers. 

"Coastal's eyeglasses sales results in October highlighted some remarkable
progress, which is unprecedented in the eyeglasses industry," stated Roger
Hardy, Coastal's Founder and CEO. "Our strategy of rolling out the eyeglasses
offering on a targeted geographical basis resulted in Coastal receiving more
than ten thousand orders for eyeglasses in a single twelve hour period from the
Canadian market alone.   More than 50% of the orders during this period were
for Coastal's private label brands, reinforcing our ability to sell high margin
products which customers appreciate for value, quality and style. 

We believe this order volume equals the daily sales volume of up to a thousand
traditional optical stores and approximately 30% of the eyeglasses market in
Canada on a typical day, a significant milestone for any company as it
endeavors to reach critical mass in a market. 

Orders for eyeglasses at one point exceeded 188 per minute. Our experience
suggests that thousands of these new customers will return in the future to
again experience the savings and convenience of ordering eyeglasses and contact
lenses through our web store. 

We intend to continue the roll out of our eyeglasses offering throughout North
America on a targeted basis in the upcoming year and will provide updates in
the future." 

About Coastal Contacts:

Coastal Contacts Inc. is the world's leading direct-to-consumer vision products
company which designs, produces and distributes a diversified offering of
contact lenses and eyeglasses. Coastal's unique combination of branded and
private label products represent quality, value and above all, service. Coastal
sells into more than 150 countries through proprietary web properties which
reflect the culture and consumer preference of the target market. As new
markets for eyeglasses and contact lenses evolve, Coastal is positioned to
become the vision product consumer's retailer of choice owing to its compelling
value proposition combining value and service. A leader in many of its markets,
Coastal is rapidly advancing toward its goal of becoming the "World's Optical
Store." 

Forward-Looking Statements

All statements made in this news release, other than statements of historical
fact, are forward-looking statements. The words "may," "would," "could,"
"will," "intend," "plan," "anticipate," "believe," "estimate," "expect,"
"goal," "target," "should," "likely," "potential," "continue," "project,"
"forecast," "prospects," and similar expressions typically are used to identify
forward-looking statements. 

Forward-looking statements are based on the then-current expectations, beliefs,
assumptions, estimates and forecasts about our business and the industry and
markets in which we operate. Forward-looking statements are not guarantees of
future performance and involve risks, uncertainties and assumptions which are
difficult to predict. Examples of forward-looking statements in this press
release include but are not limited to statements relating to the number of new
customers who will return to purchase products from us in the future and our
future marketing plans. 

Persons reading this news release are cautioned that forward-looking statements
or information are only predictions, and that our actual future results or
performance may be materially different due to a number of factors. Reference
should also be made to the section entitled "Risk Factors" contained in our
most recently filed Annual Information Form dated January 29, 2010 and in the
NASDAQ OMX Stockholm listing prospectus dated October 14, 2009, as filed on
Sedar and with the Swedish Financial Supervisory Authority, for a detailed
description of the risks and uncertainties relating to our business. These
risks, as well as others, could cause actual results and events to vary
significantly. Accordingly, readers should not place undue reliance on
forward-looking statements and information, which are qualified in their
entirety by this cautionary statement. These forward-looking statements are
made as of the date of this news release and we expressly disclaim any intent
or obligation to update these forward-looking statements, unless we
specifically state otherwise and except as required by applicable law. 

CONTACT:  Coastal Contacts Inc.
          Terry Vanderkruyk, Vice President, Corporate Development
          604.676.4498
          terryv@coastalcontacts.com