BILLERICA, MA--(Marketwire - November 4, 2010) - Trillium Software, a business of Harte-Hanks, Inc. (
Companies understand the value that Trillium Software provides, as demonstrated by the August 2009 "Global Master Data Management/Data Quality Online Survey," which identifies the Trillium Software System as the most widely-used data quality platform. For example, in this aforementioned Forrester Research survey, that is included in the October 2009 Forrester report Trends In Data Quality, the top response from IT professionals identified Trillium Software as the most used data quality solution of the survey participants, with custom-developed solutions coming in second, ahead of other data quality software providers.
The Forrester Wave research states the following about Trillium Software: "This allows Trillium to effectively position itself as the undisputed leader in pure-play data quality software vendors. Trillium differentiates itself with consistent best-of-breed data quality positioning and a completely open solution that has no bias toward any enterprise application, BI platform, ETL tool, and so on. Forrester sees Trillium very often on vendor shortlists from large enterprises that are considering an investment in data quality."
This Forrester research evaluates a specific set of data quality vendors in several key categories including architecture, functionality, security, data stewardship, product strategy, corporate strategy, installed base and employees. The scores are aggregated according to a detailed set of criteria, and form the basis for the results and vendor placements on the Wave graphic which depicts the top vendors according to enterprise customer needs.
The Forrester Wave is a detailed industry analyst research report that uses a combination of three data sources to assess the strengths and weaknesses of specific technology solutions. These sources are: 1) vendor surveys on key capabilities and evaluation criteria; 2) product demonstrations of product functionality; and 3) customer reference surveys to validate product or vendor qualifications. The firm conducts primary research to develop a list of vendors that meet the criteria to be evaluated for each market, and choose participating vendors based on product fit, customer success and Forrester client demand. Forrester sets default weightings to reflect the analysis of company needs, and then score vendors on a clearly defined scale. The final scores generate a graphical depiction of the data quality market based on current offering, strategy and market presence.
"We offer our customers the best way to extend high data integrity across their entire enterprises. We accomplish this by optimizing their information from point of capture straight through to analysis in order to align data with complex business processes, and make it fit-for-business purpose," said Len Dubois, senior vice president of marketing at Trillium Software. "Companies view data quality as critical for any number of key data initiatives including MDM or data governance, but even more importantly, research shows that the quality of your data directly impacts business drivers, and leads to important business value and benefits that help your enterprise perform optimally in a competitive marketplace."
About Harte-Hanks
Harte-Hanks is a worldwide direct and targeted marketing company that provides direct marketing services and shopper advertising opportunities to local, regional, national and international consumer and business-to-business marketers. Visit the Harte-Hanks Web site at http://www.harte-hanks.com or call (800) 456-9748.
Harte-Hanks Trillium Software enables organizations to achieve Total Data Quality by providing a full complement of technologies and services providing global data profiling, data cleansing, enhancement, and data linking for e-business, customer relationship management, enterprise resource planning, supply chain management, data warehouse, and other enterprise applications. For more information about Trillium Software and its offerings, call (978) 436-8900 in the United States and in the United Kingdom call +44 (0) 118 940 7666, or visit Trillium Software online at http://www.trilliumsoftware.com.
This document may contain trademarks that are owned or licensed by Harte-Hanks, Inc. and its subsidiaries, including, without limitation, Harte-Hanks®, Trillium Software®, Trillium Software System®, Total Data Quality™ and other names and marks. All other brand names, product names, or trademarks belong to their respective holders.
Contact Information:
Media Contacts:
Michael Antonellis
Harte-Hanks Trillium Software
(978) 439-3813
michael_antonellis@trilliumsoftware.com
Derek Harris
Harris Communications
+44 (0) 1395 516 613
derek@harriscomms.com