Electrolux hosts Capital Markets Day

Electrolux hosts Capital Markets Day

Electrolux management is presenting parts of the Group's strategy at its
Capital Markets Day today. This includes continued focus on cost
efficiency and objectives for achieving a growth rate of more than 4%
per year. Management will also discuss the ongoing progress of the
Group's global initiatives, which are estimated to result in annual
savings of approximately SEK 2.0 - 2.5 billion from 2015.

Today's presentations will explore the annual growth target of more than
4% and how it will be achieved. Experiences will also be shared from
Latin America, where Electrolux doubled its value market share in Brazil
from 1999 to 2009.

In addition, management will make a presentation focusing on the
implementation of global initiatives, including the Electrolux
organization comprising R&D, manufacturing and purchasing for its major
appliances operations. Through global initiatives, Electrolux will
further reduce costs by capitalizing on its shared global strength and
scope. This will be accomplished by unlocking synergies, increasing
modularization and optimizing global purchasing. The initiatives are
expected to generate annual cost savings of approximately SEK 2.0 - 2.5
billion with full effect as of 2015 and will contribute to maintaining
the competitiveness of Electrolux. Costs for the global initiatives are
estimated at approximately SEK 500m per year for 2011 and 2012.

For further information, contact Electrolux Press Hotline, 46 8 657 65
07.