Entraction expands cooperation with Sportingbet


Stockholm, Sweden (1 December 2010). Entraction has provided Sportingbet with
its poker product on restricted markets in Europe since 2009. This cooperation
has been expanded to also include Canada and Paradise Poker's Canadian players
will play in Entraction's poker network going forward. 

“Entraction has enjoyed a successful cooperation with Sportingbet since last
summer and we are proud that they have trusted us to also take care of their
Canadian players on ParadisePoker.com”, says Peter Åström, CEO Entraction. 


For more information, please contact:
Peter Åström, CEO, +46 73 600 8501
Pia Rosin, Corporate Communications Director, +46 70 753 2246 

About Entraction
Entraction is an international group within the digital gaming industry. 

Entraction Holding works with general issues relating to strategy and business
development, as well as the provision of financing and skills within the Group.
The company continuously evaluates business opportunities that can strengthen
and develop the Group. 

Entraction Solutions offers complete software systems for online gaming and
operates one of the largest open poker networks in the world. The company
offers partners software for poker, betting, casino and bingo, as well as
peripheral services, such as web design, gaming licenses, operation, payment
solutions, promotional tools and 24-hour end-user support. The poker network is
operated by subsidiaries in Malta that are licensed to market and conduct
proprietary gaming activities and to deliver gaming services to partners in the
poker network. 

Entraction Holding AB is listed on First North Premier and has approx. 6.500
shareholders. The company's Certified Advisor is Remium AB. Please, visit
www.entraction.com for more information.

Attachments

sportingbet can_eng.pdf