American Pulse(TM): Majority Agree WikiLeaks Is Threat to National Security, Say "TMI" on the Internet and Would Opt-Out of Being Tracked Online

Americans Sticking to Holiday Budget; Gas Prices Affecting Spending for 2 in 5


COLUMBUS, OH--(Marketwire - December 13, 2010) -  57.8% of Americans agree (somewhat/very much) that WikiLeaks is a threat to U.S. national security compared to 13.3% who disagree, according to the latest American Pulse™ Survey of 5,015 respondents. 32% say it should be designated as a terrorist organization and 42.8% believe that the Obama administration hasn't done enough regarding their release of confidential cables. (11.7% say it has and 45.5% aren't sure.)

42.3% consider WikiLeaks founder, Julian Assange, to be a criminal (versus 18.8% who say he's a journalist). And 61.8% think he should not be designated as a "Person of the Year;" as they don't believe people should be rewarded for jeopardizing American lives. On the other hand, 12.7% say he should for making government transparent.

When it comes to online security, 80.4% believe people are putting too much personal information on the Internet. Further, 63.9% say that if the FTC's "do not track" proposal for consumers is enacted that they would opt out and not want to be tracked online by marketers. 14.7% would not because they don't mind since advertisements are displayed based on their preferences; 21.4% are unsure.

Complimentary report: http://www.formsite.com/prosper/ampulse121310/

Regarding holiday shopping, 56.1% of Americans (who participate) say they are staying on budget, 33.7% are under and 10.2% are over. But if gas prices keep increasing, budgets could be cut.

42.1% say that current pump prices are affecting their holiday shopping plans (48% say they are not). For those who say they are, spending less overall tops the list of coping mechanisms.

Top 5 Effects of Gas Prices on Holiday Spending (Of those affected)

Spending less overall 86.7%
Traveling less/ not at all 52.2%
Shopping for sales more 51.7%
Using coupons more 47.7%
Using last year's decorations with no 39.8%
plans to buy new ones  

Rising gas prices could also be contributing to Americans' apparent anxiety about the economy; 74.4% are somewhat/very concerned that it is going to slip back into a recession. But 48.2% say they would not be willing to give up government benefits to lower the national debt for future generations. 23.5% say they would (28.3% don't know).

American Pulse™
The American Pulse™ Survey is collected online by BIGresearch® twice a month exclusively utilizing SSI's U.S. panel covering topics such as politics, pop culture and the economy. 5,015 respondents participated in the 1st December American Pulse conducted 12/7-12/8/2010. Margin of error is +/- 1.4%. www.bigresearch.com

About Survey Sampling International (SSI)
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Contact Information:

BIGresearch
Chrissy Wissinger

203-567-7230